The Gordon Flesch Company is one of the nation’s largest office technology providers, with 32 locations spanning seven states. Their services include Managed IT, Managed Print, SaaS, AI solutions, cybersecurity, equipment leasing, and other services to help organizations of all sizes conduct business in a fast-paced, technology-driven economy.
The company began working with Weidert Group, a HubSpot Diamond Partner, in 2016, at which time the Gordon Flesch Company (GFC) launched a new website and began implementing their inbound program.
Two years into their inbound program and working with Weidert Group, GFC was experiencing significant growth and had already attributed $5 million in revenue directly to their inbound efforts through 2018. The challenge came in that they not only wanted to keep the momentum going; they wanted to amp up and improve what already proved to be impressive results. They also wanted to respond to a shift from the funnel to the Flywheel, and to evolving SEO strategies. The GFC team looked to Weidert Group to:
Connie Dettman, Director of Marketing for Gordon Flesch, was optimistic that the efforts by Weidert Group could improve their online engagement, but the results exceeded her expectations:
Weidert Group conducted a thorough evaluation of GFC’s inbound practices to determine how functionalities offered through HubSpot’s new tools and integrations could further improve results. Opportunities to improve SERP, decrease friction, and increase the number and quality of lead conversions were identified and implemented.
Three years after launching their initial inbound program, efforts to further engage prospects by more closely aligning with the flywheel methodology and shifting SEO best practices paid off for the Gordon Flesch Company. They experienced impressive results over the last 12 months:
Improvements to the bottom line in the months following a transition to inbound can be impressive, and they certainly were for the Gordon Flesch Company. After several years, it may be assumed that significant gains may no longer be possible. The improvements made using HubSpot’s tools and other SEO integrations throughout 2019 proved otherwise.
The Weidert Group and GFC teams have worked closely for nearly four years to achieve these results. We continue to partner together to identify new opportunities, leverage emerging inbound methodologies, and seek out the most effective SEO tools and best practices to keep the momentum going.