APPLETON, WI, January 2021 – The Strouse Corporation, a woman-owned leader in custom adhesive solutions, selected Weidert Group, a B2B inbound marketing agency and Diamond Level HubSpot Partner, to provide inbound marketing expertise and services, including development and design of a custom website, all utilizing the HubSpot website CMS and marketing automation platform.
Before coming aboard with Weidert Group, Strouse had committed to inbound marketing as a strategy and selected HubSpot as its content management system (CMS). The Weidert team performed comprehensive website and strategic reviews, and crafted a buyer-centric site using growth-driven design principles that lay a foundation for a powerful inbound program.
Weidert Group’s work for Strouse also included multimedia content development, search engine optimization (SEO), paid digital advertising, and CMS support to help Strouse’s marketing and sales teams more effectively qualify and nurture leads.
“We’re very pleased with the results of our Weidert Group team’s expertise and hard work,” said Scott Chambers, Business Development Manager at Strouse. “Their knowledge of inbound marketing helped us achieve 100%-plus growth in several SEO metrics, and in a sea of commodity converters, our new website positions Strouse as the custom adhesive solutions provider we really are.”
Initial results also included achieving top-three ranking for 30 targeted keywords, driving organic traffic to all-time highs with blog support, drastically reducing website errors, and showcasing Strouse’s 3M Preferred Converter status to differentiate and position the company.
“Given Strouse’s competitive landscape, their engineering expertise, the complexity of their buyers’ personas, and the deep consideration that goes into buyer decisions in their industry, they’re an ideal fit with our team’s focus on complex industrial companies,” said Weidert Group President Greg Linnemanstons. “We look forward to seeing how their results continue compounding following their October website launch.”
The Strouse Corporation, a woman-owned company based in Maryland, converts tape, foam, films, plastics, soft metals and other various flexible materials. Strouse is a 3M Preferred Converter and a 3M Medical Preferred Converter, and has won the 3M Supplier of the Year for die cut products that it sells to 3M. Strouse’s quality system is registered to ISO 9001, ISO 13485, and FDA.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 95,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services.
Posted by Kelly Wilhelme
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.