Infographics can be a highly effective marketing tool for manufacturers because 90% of all information that gets transmitted to the brain is visual. It’s true that infographics in B2B marketing are less common than B2C marketing infographics, but that doesn’t mean they can’t be just as successful.
Create a dedicated web page for your infographic to live on with an option for visitors to download it after submitting their email addresses
Write a blog post that links to the infographic and provides more in-depth content
Make the infographic easy to share on social media and via email
3. Increase brand exposure with these infographic tips:
Add your brand logo to the infographic
Hyperlink to your website’s home page
Share snippets of the infographic on social media that link back to the full page
Each of these three objectives is attainable when your manufacturing infographic checks all the boxes and follows best practices.
Choosing the Right Type of Infographic for Your Manufacturing Business
According to Venngage, there are nine main types of infographics:
Statistical—best for conveying important data and metrics
Informational—best for providing topical overviews or communicating concepts
Timeline—best for providing overviews of historical events and trends
Process—best for summarizing step-by-step processes
Geographic—best for conveying demographic or location-based data
Comparison—best for showing side-by-side comparison of products or processes
Hierarchical—best for representing data in a least-to-greatest importance format
List—best for sharing lists of resources, tips, or examples
Resume—best for job seekers who want to visually represent their experience
Check out Venngage’s free infographic templates and determine which one would best suit the needs of your customers and manufacturing business.
Find Ways to Represent the Most Compelling Information Visually
The average person can recall 65% of visual information up to three days after initially viewing it. Visually representing your most captivating data can make a big difference in determining how effective your final infographic will become.
Take a look at this infographic from Salesforce on Understanding B2B Buyer Behavior and notice how they use graphical depictions to improve the delivery of information. For example, they discuss the time of day B2B buyers conduct research with the following visuals:
And they depict B2B buyer’s activity during the holidays in a similar way:
The visuals are simple enough that they don’t detract from the information being conveyed but interesting enough to grab the reader’s attention. Check out the full infographic here.
As you create your manufacturing infographic, keep in mind that logic should take precedence over creativity. An effective infographic conveys the information your audience wants to see in a way they won’t quickly forget.
Posted by Meg Hoppe Meg provides creative vision to all client projects and serves as the agency's chief content writer. She has extensive experience writing for a variety of industries, including manufacturing, financial services, and healthcare. Meg started in advertising and has become a thought leader in digital content creation and inbound marketing.