
Infographics can be a highly effective marketing tool for manufacturers because 90% of all information that gets transmitted to the brain is visual. It’s true that infographics in B2B marketing are less common than B2C marketing infographics, but that doesn’t mean they can’t be just as successful.
Before going any further, check out these compelling statistics that prove the value of manufacturing infographics:
Clearly, infographics are effective. With that in mind, we’re going to examine which elements are required to create an engaging manufacturing infographic that successfully supports business growth.
What do you want your infographic to accomplish? Ranking for SEO to drive traffic, driving business leads, or increasing brand exposure? Maybe it’s a combination of all three.
Depending on your objective, your infographic will need to fulfill certain requirements. Check out these tips for achieving each of the three infographic objectives:
Each of these three objectives is attainable when your manufacturing infographic checks all the boxes and follows best practices.
Choosing the Right Type of Infographic for Your Manufacturing Business
According to Venngage, there are nine main types of infographics:
Check out Venngage’s free infographic templates and determine which one would best suit the needs of your customers and manufacturing business.
The average person can recall 65% of visual information up to three days after initially viewing it. Visually representing your most captivating data can make a big difference in determining how effective your final infographic will become.
Take a look at this infographic from Salesforce on Understanding B2B Buyer Behavior and notice how they use graphical depictions to improve the delivery of information. For example, they discuss the time of day B2B buyers conduct research with the following visuals:
And they depict B2B buyer’s activity during the holidays in a similar way:
The visuals are simple enough that they don’t detract from the information being conveyed but interesting enough to grab the reader’s attention. Check out the full infographic here.
As you create your manufacturing infographic, keep in mind that logic should take precedence over creativity. An effective infographic conveys the information your audience wants to see in a way they won’t quickly forget.
Topics: Content Marketing