What Kind of Infographics Should Manufacturers Use?

August 21, 2018

weidert blog author


Posted by Meg Hoppe

manufacturing_infographic

Infographics can be a highly effective marketing tool for manufacturers because 90% of all information that gets transmitted to the brain is visual. It’s true that infographics in B2B marketing are less common than B2C marketing infographics, but that doesn’t mean they can’t be just as successful.

Manufacturing Infographics that Actually Work

Before going any further, check out these compelling statistics that prove the value of manufacturing infographics:

  • People are 30 times more likely to read infographics than plain text content
  • 80% of visual information is remembered by people, as opposed to just 20% of textual content

Clearly, infographics are effective. With that in mind, we’re going to examine which elements are required to create an engaging manufacturing infographic that successfully supports business growth.

Choose the Purpose of Your Infographic

What do you want your infographic to accomplish? Ranking for SEO to drive traffic, driving business leads, or increasing brand exposure? Maybe it’s a combination of all three.

Depending on your objective, your infographic will need to fulfill certain requirements. Check out these tips for achieving each of the three infographic objectives:

1. Elements to incorporate into your Infographic to rank for SEO:

  • Choose your keyword carefully
  • Incorporate the full title of your infographic into the file name
  • Use Alt text that provides a brief description of your infographic
  • Customize the infographic’s URL to include the main keyword
  • Structure your Infographic to include H1 and H2 heading tags
  • Add a meta description that uses the main keyword

2. How to drive new leads using an infographic:

  • Demonstrate how to use new products or processes
  • Create a dedicated web page for your infographic to live on with an option for visitors to download it after submitting their email addresses
  • Write a blog post that links to the infographic and provides more in-depth content
  • Make the infographic easy to share on social media and via email

3. Increase brand exposure with these infographic tips:

  • Add your brand logo to the infographic
  • Hyperlink to your website’s home page
  • Share snippets of the infographic on social media that link back to the full page

Each of these three objectives is attainable when your manufacturing infographic checks all the boxes and follows best practices.

Choosing the Right Type of Infographic for Your Manufacturing Business

According to Venngage, there are nine main types of infographics:

  1. Statistical—best for conveying important data and metrics
  2. Informational—best for providing topical overviews or communicating concepts
  3. Timeline—best for providing overviews of historical events and trends
  4. Process—best for summarizing step-by-step processes
  5. Geographic—best for conveying demographic or location-based data
  6. Comparison—best for showing side-by-side comparison of products or processes
  7. Hierarchical—best for representing data in a least-to-greatest importance format
  8. List—best for sharing lists of resources, tips, or examples
  9. Resume—best for job seekers who want to visually represent their experience

Check out Venngage’s free infographic templates and determine which one would best suit the needs of your customers and manufacturing business.

Find Ways to Represent the Most Compelling Information Visually

The average person can recall 65% of visual information up to three days after initially viewing it. Visually representing your most captivating data can make a big difference in determining how effective your final infographic will become.

Take a look at this infographic from Salesforce on Understanding B2B Buyer Behavior and notice how they use graphical depictions to improve the delivery of information. For example, they discuss the time of day B2B buyers conduct research with the following visuals:

Time-of-day-Infographics

And they depict B2B buyer’s activity during the holidays in a similar way:

Activity_time_of_year_infographic

The visuals are simple enough that they don’t detract from the information being conveyed but interesting enough to grab the reader’s attention. Check out the full infographic here.

As you create your manufacturing infographic, keep in mind that logic should take precedence over creativity. An effective infographic conveys the information your audience wants to see in a way they won’t quickly forget.

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Topics: Content Marketing



whole brain marketing blog author
Written by Meg Hoppe

Meg provides creative vision to all client projects and serves as the agency's chief content writer. She has extensive experience writing for a variety of industries, including manufacturing, financial services, and healthcare. Meg started in advertising and has become a thought leader in digital content creation and inbound marketing.

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