APPLETON, WI, September 2020 – Greg Linnemanstons, president of Weidert Group, a B2B inbound marketing agency and Diamond Level HubSpot Partner, encourages marketers to shift their mindset from filling a sales funnel to powering a flywheel. That’s the driving message of his online session, “Go Beyond the Sales Funnel! Embrace the Flywheel to Maximize Business Growth and Customer Loyalty,” October 22, 2020, at 1:00 p.m., at Manufacturing First Expo & Conference. Weidert Group is a Gold Sponsor of Manufacturing First.
This year marks Manufacturing First’s 10th anniversary — and due to the global pandemic, it’s the expo’s first fully virtual event, spanning three days from October 20 to 22. Each day will begin with virtual networking and exhibitor connection time from 10 a.m. to noon, with live webinars and information sessions to follow online every afternoon.
“The flywheel concept recognizes that while new customers will always be important, the greatest untapped opportunity for improved results is with current customers, both by growing business with them and using them as the most authentic source of compelling marketing content,” Greg said. “Most Wisconsin manufacturers could realize tremendous gains through more intentional efforts focused on their current customers, and this session will offer valuable insights on that opportunity.”
By reframing the goals of marketing, sales, and customer service using the concepts of force and friction in a flywheel, Linnemanstons clarifies how crucial it is to align organizational teams around shared objectives of attracting, engaging, and delighting customers. The most loyal customers, in turn, become a business’s most authentic, authoritative promoters.
This year’s Manufacturing First keynote speaker is Daniel Burrus, futurist and strategic advisor to executives from Fortune 500 companies. His address will aptly cover disruption, global trends, and strategies for capitalizing on technological innovations.
Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 86,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services.
Posted by Kelly Wilhelme
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.