With the explosion of Pinterest as a new tool in many marketers' social media toolbox, it's become more common to now see the "Pin It" button on certain eCommerce websites and blogs. But before you think it's as easy as slapping some code into your site to display the "Pin It" button it's important to understand how this integration gathers and references images from your site or blog when posting to Pinterest.
Here's an overview that will walk through the steps to fully optimize your website and blog images to increase their visibility when users conduct a direct search in Pinterest for your product or service.
1. Start With Quality Images
When adding images to your website or blog for others to pin, take the time to find or produce quality images that will both inspire others to pin and that will stand out once they enter the world of Pinterest
The more unique your image is the better your chance of having it stand out among the growing sea of pins
2. Size Images Appropriately
Ensure images are at least 400 pixels wide (the maximum Pinterest allows before resizing is 554 pixels), and longer images like infographics have a better tendency to stand out
Also ensure your image file is one of Google's supported formats (GIF, JPG, PNG, BMP, etc.) as outlined on their Webmaster Central Blog
3. Use Keyword-rich File Names
Using non-descriptive and non-keyword-rich image file names only limits your image to being found once it's pinned
As noted, Dream System Medias Pinterest Image Optimization infographic, an image with the original date stamp file name (Feb2012_20120.jpg) is not going to rank as well as the file name "chocolate-tort.jpg"
Pinterest will also pull the image file name for the pin's description if an "alt tag" is missing. This is your opportunity to assign a predetermined description that eliminates this step for the user
4. Use Keyword-rich Image Alt Tags
Similar to your file name, attributing a keyword-rich "alt tag" to your image is another factor that increases its ability to rank in search
If assigned to your images, Pinterest will pull this image description over your file name which allows you to write a more descriptive description than your file name. Just try to stick to 80 characters or less
5. Ensure Pin It Button Is Installed Correctly
When installing the "Pin It" button be sure to follow the guidelines from the Pinterest website to ensure the button is referring to the appropriate page link. It's important on your blog for example, that the pinned image links back to the specific post where the image lives rather than your main blog home page
Posted by Frank Isca
Frank has been key to establishing Weidert Group as an inbound marketing leader over his 10+ years with the agency. He has a knack for using technology to amplify smart marketing strategies, and a deep knowledge of SEO and content promotion, exceptional project management skills, and a thorough understanding of HubSpot's marketing and sales products.