
Whether you call yourself consultant, project manager, attorney, advisor or account executive, and the services you provide are accounting, HR, IT, logistics, legal or marketing, if you and your employer sell your knowledge and expertise to other businesses you should be seriously considering making inbound marketing a key part of your business development plans.
Do I sound pretty convinced in this assertion? Well, I am, and here are some of the reasons why I feel so strongly about this.
Start with the idea that the majority of professional service firms are hired because a business has a problem that has become too distracting, complicated or dangerous to continue ignoring, and senior management has become convinced they don't have the internal expertise to resolve the issue.
So who they gonna call? That's easy, and you know the answer. They're going to call a short list of the firms and people they've become aware of while their problem slowly grew and they gradually became aware of the need to bring in help. Firms that seem to dominate the search terms that have been most productive, and who have on their websites the most relevant and current content that seems to speak directly to their issues, and the reason they're there.
If you're reading this because you manage or work for a professional service firm, take a minute to answer a few questions about your own online preparedness to attract prospects at their moment of need. Because if you're not prepared you're potentially missing out on what could be both the largest and fastest growing source of business development leads.
Topics: Inbound Marketing