APPLETON, WI, August 2022 – Modern manufacturers are using revenue operations (RevOps) to unify internal operations and optimize revenue growth, which is the topic of Greg Linnemanstons’ breakout session at Manufacturing First Expo & Conference 2022.
Complex B2B businesses can take a holistic approach to revenue by reducing friction between sales, marketing, and service teams. That’s the driving message behind Manufacturers: Accelerate Revenue, Growth & Profit with Focus on RevOps, presented by Greg Linnemanstons, president of Weidert Group, a B2B inbound growth agency, and HubSpot Partner.
“The emerging importance of RevOps — ultimately to help achieve growth — inspires businesses to holistically look at revenue opportunities and collectively do everything they can to wring every ounce from those opportunities,” Linnemanstons said. “Teams cannot thrive in silos. Cross-department alignment and collaboration are essential,” he added.
The day-long Manufacturing First Expo & Conference is one of the state’s premier industry events, annually welcoming more than 1,200 attendees to participate in presentations on the latest industry trends and meet hundreds of exhibitors. This year’s attendees can see keynote speaker John Sileo, and 14 breakout sessions throughout the day, on Wednesday, October 26, 2022, at the Resch Expo in Green Bay, WI.
“RevOps uncovers insights into what is influencing a company’s growth. When marketing, sales, and customer support are aligned, you can create a strategy that optimizes force and reduces friction. I can’t wait to unpack this more for manufacturers during the session!” Linnemanstons said.
Weidert Group is a gold-level sponsor of the event. To learn more and view the full event agenda, visit manufacturingfirst.com. Early bird registration is open now through September 10.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 150,000 customers in more than 120 countries. Weidert Group was recognized among the "Inc. 5000" list of the fastest-growing private companies in America in 2022. The company provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
Posted by Kelly Wilhelme Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.