The Biggest INBOUND 2018 Takeaway: HubSpot's New Customer Service Tools

September 14, 2018

weidert blog author


Posted by Greg Linnemanstons

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A team from Weidert Group attends HubSpot's annual INBOUND conference in Boston each year. In our latest video blog, President Greg Linnemanstons, shares overall themes and the biggest takeaway from the 2018 conference last week — in less than 94 seconds. Check it out:

Hi, I’m Greg Linnemanstons, here with video blog to tell you about a few takeaways from HubSpot’s big INBOUND conference in Boston last week. The biggest news is HubSpot’s new product, called Service Hub. Service Hub is a set of tools now built into the software that make it simple for you to connect with, have conversations with and continue to delight customers.

The tools — like live chat, chatbots, tickets, feedback and many more — are designed to make it easier to serve and nurture existing customers. Because your relationship with customers shouldn’t end with the sale — in fact, it should never end.  Why? Because well-served customers buy more, buy often, and act as ambassadors of your brand.

A few interesting facts that demonstrate how important this tool can be for you: first, B2B customers with high customer engagement scores achieve 50% higher revenue. And on the flip side, 60% of consumers have stopped doing business with a brand due to a poor customer service experience.

We’re all excited about what this means for our clients; it means you have an all-in-one attraction, lead conversion and customer delight tool — a 360-degree sales, marketing and customer service tool.

We’ll be diving into the software and as we do, we’ll keep you posted about more features and benefits.

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Topics: Inbound Marketing, Customer Delight



whole brain marketing blog author
Written by Greg Linnemanstons

With 18+ years in senior management roles at Fortune 500® and medium-sized companies, Greg has deep marketing and sales experience with CPGs and manufacturing. He leads strategic initiatives with clients and is involved in developing client inbound marketing plans. Greg holds an M.B.A. from Northwestern's Kellogg School of Management and a B.A. in Economics from Lawrence University.

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