APPLETON, WI, July 2022 – Weidert Group, a HubSpot partner and nationally recognized B2B inbound marketing and growth agency for complex industries was selected to redesign, rebuild, and strategically enhance the performance of a website for The BoxMaker, a leading custom box manufacturer and packaging distributor headquartered in Kent, Washington, with offices in the Pacific Northwest, and a digital print manufacturing center in Lowell, Arkansas.
Several challenges with its existing website led The BoxMaker to pursue a redesign. Poor traffic, conversion rates, and generation of qualified leads — in spite of a well-established content marketing plan — pointed to a site architecture that would benefit from optimization. Visitors were often better aligned with The BoxMaker’s sister company, Fantastapack, indicating a disconnect in reaching The BoxMaker’s target audiences. Having the site split between HubSpot and WordPress platforms only complicated site management and further diminished performance.
It was apparent to The BoxMaker team that the complexities of the initiative required an agency partner experienced in synthesizing web development and design, user experience, HubSpot expertise, and inbound marketing principles. “When I first contacted Weidert, we had several components of the website redesign in motion but we were far from finished,” recalled Katy Hart, The BoxMaker’s marketing director. “I made it clear that we needed an expert-level partner that could ensure our website was built correctly from the ground up, performed to SEO best practices standards, and consistently generated leads. By the end of the conversation, I knew Weidert Group was the perfect fit.”
In collaboration with The BoxMaker team, Weidert deployed a layered strategy that incorporated in-depth SEO/content analysis, more robust target buyer personas, and refined lead qualification and scoring in support of improved site architecture and performance. A new custom site design was launched fully in HubSpot, and included optimization for inbound potential, SEO, user experience, and interchangeable website page templates designed and messaged for specific target personas.
“The BoxMaker set the bar high for us right from the start,” said Weidert Group Inbound Marketing Consultant, Kate Eastman. “It was an opportunity to earn their trust, and show that we had both the skills and desire to help them grow in impactful ways. We’re proud of our partnership with The BoxMaker team, and look forward to providing additional HubSpot and marketing strategy support. It’s gratifying to be considered an integral part of their continued success.”
About The BoxMaker:
The BoxMaker has been a custom box manufacturer and packaging distributor to businesses in Washington, Oregon, Idaho and beyond for more than 40 years. They are a leader in digital print production for corrugated boxes, retail displays and labels who deliver creative custom packaging solutions that conventional print and finishing methods cannot readily produce.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 135,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
Posted by Kelly Wilhelme Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.