APPLETON, WI, July 2021 – Greg Linnemanstons, president of Weidert Group, a B2B inbound growth agency and Diamond Level HubSpot Partner, will share approaches for adapting and aligning marketing and sales strategies to thrive and grow in a post-pandemic business landscape.
“Normal” has changed, and businesses need to change, too. That’s the driving message behind his breakout session, Sales & Marketing Effectiveness In a Post-Pandemic World: How to Make “Virtual” Work for Your Business at the 2021 Manufacturing First Expo & Conference.
“The pandemic accelerated the way buyers — both consumers and B2B — use technology to research, buy from, and interact with businesses,” Linnemanstons said. “Virtual sales and marketing are here to stay, and companies need tools and strategies to help them effectively deliver on prospect and customer expectations. That includes CRM, marketing automation, SEO, content marketing (emphasis on video), and paid online media, among others.”
The day-long Manufacturing First Expo & Conference has grown into one of the state’s premier industry events, annually welcoming more than 1,200 attendees to view presentations on the latest industry trends and meet hundreds of exhibitors. This year’s expo returns an in-person format with keynote speaker Dr. Rick Rigsby, and 16 breakout sessions throughout the day on October 27, 2021, at the KI Convention Center in Green Bay, WI.
“We’re excited about the return to the in-person format! While we’re obviously huge advocates of effective virtual marketing and sales, there’s still nothing like making face-to-face connections with prospects and potential partners in breakout sessions and networking events. I can’t wait!” Linnemanstons said.
To view the full event agenda and purchase a ticket, visit manufacturingfirst.com. Early bird registration is open now through September 2.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with nearly 114,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
Posted by Kelly Wilhelme Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.