Weidert Wednesday: 4 Reasons to Use the HubSpot CMS for Inbound Marketing Success

Justin Harrison
Posted by Justin Harrison on November 13, 2019

You want a website that is yours. Your functionality. Your features. And, you want the ability to change it when needed. That’s not asking too much! So, what CMS option is best suited to accomplish that?

You’ve likely heard the pros and cons of every platform, including HubSpot, THE marketing automation software heavy hitter. HubSpot is known for being thorough and offering extensive inbound certifications, but is it the best (and worth the cost)? Here are four powerful reasons that may convince you that HubSpot CMS is well designed for marketing success.

TRANSCRIPT: Why Do I Need the HubSpot CMS for My Website?

Hi, I’m Justin Harrison, Associate Creative Director of Weidert Group. Today I’m going to answer one of the more common questions we get related to websites, and that is, “Why do I need the HubSpot CMS for my website?”

And, do you need the HubSpot CMS? Technically…“no.” Do you want it? Definitely “yes.” We work with a number of website platforms, including Joomla, WordPress, Drupal, and Sitecore — and by far the most robust and flexible is the HubSpot platform. HubSpot allows you to create and manage your marketing on a single system, and provides features and functionality that allow you to create exactly the website you want — and easily and quickly make changes to it. You don’t need to wait weeks for a developer to make a simple tweak to your site — you can do it all yourself.

Here’s a list of the biggest benefits of HubSpot compared to other platforms:

  • Number one: It’s an all-in-one platform that allows you to execute all the components needed to market your business effectively: blogging, landing pages, email, automation, lead management, CRM, analytics, social media, A/B testing, SEO, and more. No other platform integrates all these features.

RELATED: How to Use HubSpot CMS Behavioral Events to Accelerate Sales & Growth

  • Number two: In addition to world-class web development tools and hosting, HubSpot has best-in-class security utilizing Amazon Web Services. And, you don’t need to worry about software updates — the right measures to keep your site safe and secure are done on an ongoing basis.
  • Number three: Depending on your needs, you can avoid starting the design from scratch and take advantage of one of HubSpot’s hundreds of templates. These templates are easy to use and can be easily customized. You can work with an agency like ours to create custom modules to modify a template so it fits your exact needs.
  • Number four: Finally, HubSpot’s CMS is integrated with its CRM, or customer relationship management tool. You’re able to personalize the entire customer experience, from a visitor’s very first website visit through every marketing, sales, and service touchpoint.

All these features make HubSpot by far the best CMS on the market, and well worth the cost. You can learn more about the platform as compared to others by clicking on the link on your screen, where you’ll find a blog and eBook that goes into depth about this topic. 

If you’d like to talk more about the pros and cons of using the HubSpot CMS to develop your website, or why to go HubSpot, reach out to us today — we’re always happy to talk!

How about a deep dive comparison? See how HubSpot matches up against WordPress, another worthy CMS platform. If you’re going to go “all in” with inbound marketing, you want to be using the best, right?

Topics: Marketing Technology, [VIDEO], Website Design, Starting an Inbound Program

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