Inbound Marketing & Sales is an integrated methodology that relies on several distinct disciplines to be effective. For an inbound program to work, many – if not all – of these must be activated. Weidert Group has deep experience in each of these, and is skilled at developing programs that leverage those that will drive clients’ results most.
We start development of inbound programs by identifying smart, goal-driven strategies and action plans. Each engagement also involves orientation and training of client teams, both in the comprehensive use of the marketing automation tool and in the inbound methodology and practice.
Our content creation team has more than 3,500 pieces of content under its belt, including blogs, eBooks, videos, webinars, white papers, briefs....all forms of content used to attract and convert prospects searching online. It also includes public relations (press releases and editorial) that spread the word about published content, share news and events, announce product launches and more.
A successful inbound approach has as its foundation a website that can accommodate all of the elements needed to attract visitors (smart architecture & navigation, a prospect-focused blog, powerful testimonials and case studies, etc.), convert them into leads (relevant and compelling calls-to-action and landing pages) and others. This might mean modifying your existing site or building you a new one – either way, the goal is to be perfectly visible to Google, and communicate your expertise and value to prospects.
Growth-Driven Design (GDD) is a process by which a website is continuously improved to meet the needs of visitors (and the goals of your company); it involves analyzing data and modifying the site to improve overall user experience, visitor conversion rates and other KPIs your business tracks. Improvements are made on a disciplined, ongoing basis, and they’re based on what the analytics tell about how visitors are using a site. To learn more about Growth Driven Design, download our eBook.
Inbound marketing is only successful when your sales team has the protocols, processes and tools to manage sales-qualified leads to successful closes. We work with marketing and sales teams to forge a 360° understanding of the roles and goal-based responsibilities, then provide tools like call and email scripts and outreach sequences for sales teams to leverage as they bring a lead toward sale.
You’ve probably heard over and over again about the power of video to accelerate your marketing program’s success. Video more fully engages your audience – and is much more likely to be shared than other forms of content. Your prospects love to take in this kind of content, which is why we’ve developed it as an in-house capability. From simple video blogs to high-production company overview videos, we can do it all!
Automation isn’t what we do, it’s how we do what we do. We’re experts in the use of marketing automation platforms to execute complex inbound programs, using software like HubSpot. These tools aid in research, program design, analysis, and execution of automated campaigns and workflows that include social media, emails, blogging and nurturing activity. The toolbox also provides real-time visibility into the analytics needed to continuously identify ways and means of improving program performance.
Search engine optimization (SEO) is an ongoing practice of aligning what your website is communicating with what your prospects are searching for. It’s an art and a science and it’s evolving every day, and our team regularly researches and implements the best strategies, keywords and keyword phrases to reach clients’ target audiences.
We promote and distribute clients’ content and engage with their prospects on social media like LinkedIn. It’s one of the best ways to cast a focused net over your target markets and personas. The right platforms – LinkedIn, Twitter, YouTube, Instagram, Pinterest, Facebook and others – will depend on the type of business and the nature of the client’s audience.
Paid media, like Google, Facebook, and LinkedIn target ads, is a great way to jumpstart your inbound marketing efforts. Inbound marketing works quickly, yet in the first few months of promoting content clients may be eager to see greater spikes in traffic, or to reach levels beyond that which search traffic can deliver, and this can often be accomplished with paid media.
It’s possible to more aggressively target specific prospects using the principles and assets of inbound marketing, through an approach called account-based marketing. ABM is a refined, tightly-focused effort to engage a single company or handful of target companies that are highly attractive and seem to be best fit for your products or services.
We get very excited explaining the tremendous opportunity inbound marketing represents to companies just like yours, and how effective it is in generating qualified leads, then turning them into customers. If you’re curious, reach out and we’ll set up a time to talk. The best part? It’s free and without any obligation on your part.