The Gordon Flesch Company, the Midwest leader in office technology solutions, wanted a website that would attract and convert visitors into leads with content that was valuable to prospects, with more powerful messaging that accurately communicated its expertise and full range of capabilities.
GFC’s website didn’t mirror its progressive, forward-leaning brand, the expertise of its people or all the ways they help companies solve challenges — beyond equipment, GFC provides enterprise content management (ECM) and other technologies and consulting that help organizations create efficiencies and improve productivity.
Attract leads to the site where they would learn more about the company’s capabilities and how it solves many common productivity and efficiency challenges.
Weidert Group developed a new website that included a blog and advanced (gated) content pieces that visitors could download in exchange for their contact information. With this information, Gordon Flesch is able to nurture these leads with additional relevant information.
In the first 6 months of launching the new site and inbound program:
To date (2.5 years into the program):