Weidert-Group

Inbound Marketing Strategy
& Training

We start development of inbound programs by identifying smart, goal-driven strategies and action plans. Each engagement also involves orientation and training of client teams, both in the use of the HubSpot software and in the inbound methodology and practice.

Some of the foundational work we do during this phase:

  • Talk with and learn from your customers and internal teams – what do you see as strengths, weaknesses and opportunities? How are you perceived in the market – and how would you like to be?
  • Do competitive research to evaluate the value and frequency of their messaging, the platforms they use, and nature of their online activities
  • Keyword research to understand what terms your company and industry are ranking for in Google searches
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There are a number of high-yielding roads we go down in order to get a complete view of your company and its place within the industry before attempting to develop a successful inbound program. Without these insights, it’s not possible to be strategic in the approach we take to generating and closing leads.

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The strategic thinking never stops. Each quarter we review analytics to understand how the different components of your inbound program are working. We use this data to develop 90-day Roadmaps that identify modifications that can be made in order to optimize performance and fuel added momentum.

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