We start development of inbound programs by identifying smart, goal-driven strategies and action plans. Each engagement also involves orientation and training of client teams, both in the use of the HubSpot software and in the inbound methodology and practice.
Some of the foundational work we do during this phase:
- Talk with and learn from your customers and internal teams – what do you see as strengths, weaknesses and opportunities? How are you perceived in the market – and how would you like to be?
- Do competitive research to evaluate the value and frequency of their messaging, the platforms they use, and nature of their online activities
- Keyword research to understand what terms your company and industry are ranking for in Google searches
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