Inbound marketing is only successful when your sales team has the protocols, processes and tools to manage sales-qualified leads to a successful close.
We work with marketing and sales teams to forge a 360° understanding of the roles and goal-based responsibilities, then provide training and tools like call and email scripts and outreach sequences for sales teams to leverage as they bring a lead toward sale. This “instituted” connection makes both teams more focused and, together, more powerful.
Learn more about the power of Marketing and Sales alignment in our Guided Tour of Marketing & Sales Service Level Agreements.
