“How much does an inbound marketing program cost?” We’re happy to tell you, but it’s a bit like asking, “How much does a new house cost?” We’d first need to understand your goals, your situation in your market, the length of your sales cycle, what your Customer Lifetime Value is, and several other factors that influence the cost of an inbound approach.
But while we can’t, on this page, tell you what your monthly program will cost, we can tell you how we price the work we do:
Everything we do is customized to fit clients’ needs, strategically built to help them reach specific goals, and with their existing resources in mind.
You can’t just jump in and start executing. While we all want results fast, starting a program without thoughtful strategic foundation will backfire later. We start with a solid foundation that ensures success, and we also look for “quick wins” that allow you to start seeing results immediately.
We earn our clients’ business with exceptional service, quality work, and results. We’re confident in our work and do not ask you to enter into a contract with us. If at any time you wish to part ways, we’ll simply ask to be paid for the work that has been done.
Plan for $40-70k for your initial 3- to 4-month foundational period for Inbound Plan & Playbook, workshops, initial content assets and HubSpot setup.
Most of our ongoing programs range from $12k-$18k per month, with outliers in both directions. The variables that affect price of ongoing programs are the split of roles and responsibilities, the deliverables included, and pacing. Most ongoing programs include content (blogs and gated/advanced content such as eBooks or checklists, video, etc.), content promotion on social media platforms, emails, conversion assets, SEO and website optimization, paid advertising, quarterly roadmaps and support.