Our Approach to Pricing

“How much does an inbound marketing program cost?” We’re happy to tell you, but it’s a bit like asking, “How much does a new house cost?” We’d first need to understand your goals, your situation in your market, the length of your sales cycle, what your Customer Lifetime Value is, and several other factors that influence the cost of an inbound approach.

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How We Price Our Work

But while we can’t, on this page, tell you what your monthly program will cost, we can tell you how we price the work we do:

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We don’t rely on cookie-cutter packages

Everything we do is customized to fit clients’ needs, strategically built to help them reach specific goals, and with their existing resources in mind.

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We don’t just dive in rudderless

You can’t just jump in and start executing. While we all want results fast, starting a program without thoughtful strategic foundation will backfire later. We start with a solid foundation that ensures success, and we also look for “quick wins” that allow you to start seeing results immediately.

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We don’t have you sign a contract

We earn our clients’ business with exceptional service, quality work, and results. We’re confident in our work and do not ask you to enter into a contract with us. If at any time you wish to part ways, we’ll simply ask to be paid for the work that has been done.

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Cost What You Can Expect

Without knowing your goals we can’t tell you precisely what a program would cost, but we can tell you a range within which you’ll probably fall.

Initial Plan Development

Plan for $55k-90k for your initial 3- to 4-month foundational period for Inbound Plan & Playbook, workshops, initial content assets and HubSpot setup.

Website Readiness

Plan for some work on your website at the same time as we prepare to launch the ongoing inbound program. It might simply be making tweaks to your website or it may be a full website redesign. Learn more about costs associated with different website services here.

See Our Website Pricing

Monthly Program

Most of our ongoing programs range from $12k-$18k per month, with outliers in both directions. The variables that affect price of ongoing programs are the split of roles and responsibilities, the deliverables included, and pacing. Most ongoing programs include content (blogs and gated/advanced content such as eBooks or checklists, video, etc.), content promotion on social media platforms, emails, conversion assets, SEO and website optimization, paid advertising, quarterly roadmaps and support.

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Many of your questions will be answered in this content piece:

Top 15 Questions About Inbound Marketing

Get Answers Now
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