We're often asked,“How much does an inbound program cost?” The most honest answer is “It depends.” Kind of like building a new facility: size, materials, technology, functionality, and pace of the buildout all contribute to cost. Same thing with an inbound program.
Like a custom builder, we don’t pull “one size fits all” programs off the shelf and tell clients “Here it is!” Before we can begin to estimate cost, we need to know where you are, where you want to go, what capabilities you can contribute to mitigate outside resources (like us), and how fast you want to achieve your goals.
To get a client set up for a successful program, it’s not unusual for them to spend $25K–45K across the initial 90–120 days. That includes a fully-integrated inbound plan, interviews with internal team members and customers, getting all web assets inbound ready, creating the initial editorial and content plan, and creating some starter backlog of blog posts and advanced content. Seems like a fair price to pay for a fast start to positive ROI!
This assumes your website just needs some tidying and simple improvement/modifications. If you need a new site, that’s another discussion.
Monthly Inbound Marketing & Sales Program
Once we’ve created your custom plan and gotten your foundation well positioned for success, we’ll help you launch your inbound program, at the center of which will be the regular publishing of relevant, helpful posts on your blog. The monthly cost to manage and execute your monthly program with depend on these factors:
Monthly program budgets typically range from $7,500 to $14,000, and we've had outliers outside of this range in both directions. Development of the monthly program should be an iterative process that starts best with an open discussion of goals, available budget (often expressed as a range), and available client human resources to access. Our program proposals detail the specific deliverables to be completed each month, and the respective roles Weidert Group and the client will play in delivering each.
We get very excited explaining the tremendous opportunity inbound marketing represents to companies just like yours, and how effective it is in generating qualified leads, then turning them into customers. If you’re curious, reach out and we’ll set up a time to talk. The best part? It’s free and without any obligation on your part.