We get asked all the time (BIG surprise!) “How much does an inbound program cost?”
The most honest answer is “It depends.” Kind of like if you were building a new facility. Size, materials, technology, functionality, pace of the buildout, all contribute to cost. Same thing with an inbound program.
Like a custom builder, we don’t pull “one size fits all” programs off the shelf and tell clients “Here it is!”
Before we can begin to estimate cost, we need to know where you are, where you want to go, what capabilities you can contribute to mitigate outside resources (like us), and how fast you want to achieve your goals.
To get a client set up for a successful program, it’s not unusual for them to spend $25K–45K across 90–120 days. That includes a fully-integrated inbound plan, internal team and customer interviews, getting all web assets inbound ready, creating the initial editorial and content plan, and creating some starter backlog of blog posts and advanced content. Seems like a fair price to pay for a fast start to positive ROI!
This assumes your website just needs some tidying and simple improvement/modifications. If you need a new site, that’s another discussion. See Website Development.
Once we’ve created your custom plan and gotten your foundation well positioned for success, we’ll help you launch your inbound program, at the center of which will be the regular publishing of relevant, helpful posts on your blog.
We get very excited explaining the tremendous opportunity inbound marketing represents to companies just like yours, and how effective it is in generating qualified leads, then turning them into customers. If you’re curious, reach out and we’ll set up a time to talk. The best part? It’s free and without any obligation on your part.