Four Ways Video is Transforming Sales

November 20, 2017

whole brain marketing blog author


Posted by Alexandria Sielaff

Leveraging video in the sales process.jpg

Video is transforming the way that sales interacts with leads. By using visually engaging and thoughtfully scripted video, a sales person can stand out in cluttered inboxes, bring their product to potential buyer’s screen, and create a meaningful connection. Here are four ways video is transforming how salespeople interact with their prospects.

YOU’VE GOT VIDEO MAIL

Instead of writing a standard email introducing yourself and company, stand out in an inbox with video voicemail. The leads you are trying to reach are most likely receiving dozens of emails like yours, so make your message simple, visual, and engaging. Not only does video in email increase open rates by 19%, it also increases click-through rates by 200-300%. Finally, you can absolutely delight a lead by addressing them by name, making you memorable and trustworthy.

 
 
 
 
 
0:18
 
 
 
0:18
 
 
 
 
 
 
 
 
 
 
Wistia video thumbnail - Welcome, Acme Manufacturing
 

Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

Any other details or context?

Cancel
message
 
 
 
 
 
 
 

THAT THING YOU DO

Allow your product or service to take center stage! Create a video demonstrating why your company is the clear choice for your lead. This can be done with a side by side comparison of your product and a competitor’s, a simple explainer video, or a tour of your facility. By turning the camera to your product and explaining its ins and outs, you can further cement trust and reliability with your lead.

 
 
 
 
 
1:35
 
 
 
1:35
 
 
 
 
 
 
 
 
 
 
Wistia video thumbnail - To TuFu, MoFu, and BoFu Content Works
 

Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

Any other details or context?

Cancel
message
 
 
 
 
 
 
 

A LEAGUE OF YOUR OWN

When your lead is considering your product, they also have to consider your team. Your lead knows that signing on to your company means signing on to working with your people, so get the introductions out of the way before they even sign the bottom line! Feature the key folks they will be working with in a video and let them share who they are, what they’ll be doing for the client, and a few fun facts. Who knows, your team might have something significant in common with the lead. Something as simple as a favorite city, a former industry experience, or former school might resonate with your lead. This video will allow your lead to familiarize themselves with your people and your culture.

 
 
 
 
 
1:05
 
 
 
1:05
 
 
 
 
 
 
 
 
 
 
Wistia video thumbnail - Acme Manufacturing, Meet the Team
 

Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

Any other details or context?

Cancel
message
 
 
 
 
 
 
 

ROAD TO CLOSE

While the above videos may require a little more planning and production, you can still leverage video with out a huge production to help close the deal with your lead (in fact you can actually create quick video voicemails on the fly with Wistia Soapbox!). By continually using video in communication with your lead, you can maintain a level of thorough and friendly communication with them. This tactic will put you well on the road to becoming a trustworthy face in their inbox.

*The writer of this blog would also like to wish you all a very happy (Tom) Hanksgiving.

A Guided Tour of Marketing & Sales Service Level Agreements 



Topics: Content Marketing



whole brain marketing blog author
Written by Alexandria Sielaff

Alexandria serves as the Video Producer for Weidert Group. Her work in media production has been awarded by Adobe and her background includes broadcast and social media marketing. At Weidert Group, she produces short-form videos for clients and the agency’s own marketing.

Find me on:

Click here to get your inbound marketing guide