Congratulations! Your team has seen the tremendous effect an inbound marketing approach can have on industrial manufacturing businesses similar to yours, and you’ve been given the green light to add inbound to your overall marketing strategy. Both the CEO and CFO are on board and they’re looking to you to launch an effective program that will generate enough qualified leads to positively impact the company’s bottom line. You’re ready to roll up your sleeves and get to work, but it can difficult to know where to begin.
Do you start with a website refresh, or do you rally your team around blogging? Do you begin creating social media accounts, or do you start teaching yourself about SEO? More importantly, how do you fit these new initiatives into your already jam-packed workload?
When it comes to launching an effective inbound marketing program, the best way to ensure results is to partner with a dedicated, experienced inbound marketing agency. If you need to convince upper management that this alignment is the right move for your business, here are three big reasons why partnering with the right agency can help increase your inbound marketing ROI.
Jump into Best Practices (Instead of Just the Basics)
With 100% of their focus on implementing inbound marketing best practices, trends and ideas, agencies can give your company a time-saving advantage right out of the gate. By using the time typically spent researching the basics of an inbound approach to strategize how inbound can work for your unique business model, you can start presenting helpful content and conversion opportunities to your prospects months sooner than you would without agency support. Agencies also offer an insightful perspective on what works and doesn’t work well in the industrial manufacturing space through their experience with similar companies and their involvement working on numerous inbound programs.
Have an Entire Team’s Expertise at Your Fingertips
With a heavy focus on creating content and a strong, searchable presence online, it takes a lot of talent (and time) to effectively execute all of the elements of an inbound marketing program. Here’s a quick rundown of what is all involved in bringing the inbound program to life:
- Copywriting/Editorial Direction
- Video Production
- Web Development/SEO
- Project Management
- Strategic Consultation
If you don’t have this expertise on your team, or if you do, but they just can’t fit another thing on their plates, bringing an inbound agency on board can help make sure the pieces of your program are executed in a timely fashion, and executed well. Additionally, working with one agency, instead of outsourcing different deliverables to multiple agencies, can help ensure that a cohesive, strategic brand message and voice flows throughout all the content your prospects come in contact with.
Make Agile Adjustments for Maximum Impact
One of the biggest benefits of partnering with an inbound agency is they know what to analyze to gauge the health and overall effectiveness of your inbound marketing program. Keeping an ineffective strategy in play for too long or adjusting a new tactic too soon can negatively impact your company’s bottom line. But, by collaborating with an expert who always has a pulse on how your inbound marketing program is performing, and makes actionable suggestions for improvement based on your big picture revenue goals, your company will be poised for profitable growth and you'll confidently be able to link your inbound marketing program to a positive ROI.
Whether you’re operating as a marketing team of one, or marketing is only a small sliver of your day-to-day responsibilities, partnering with an inbound marketing agency can help you launch your inbound strategy, maximize your investment, and help you see profitable results.
Topics: Inbound Marketing
Amanda Retzki is an Inbound Consultant at Weidert Group. Well-versed in digital marketing, Amanda assists in developing insightful, detailed and collaborative inbound marketing solutions for clients in a variety of industries.