Meg Hoppe

Meg manages content at Weidert and mentors the agency’s design and video teams. She started in advertising and has spent decades turning dense, technical subject matter into content that senior industrial buyers will actually use, which is harder than it sounds when the source is an engineer who has been burned by a marketer before. She earns that trust fast. Her writing covers content strategy, editorial standards, and the difference between content that produces pipeline and content that fills a calendar.