Block your calendar, pick a location, and gather your marketing and sales teams for another unforgettable year of Experience Inbound!
That’s right — Wisconsin’s premier marketing and sales conference turns 10 in 2024, and the teams at HubSpot Platinum partners Weidert Group and Stream Creative welcome you to join us for a jam-packed day of inspiration, learning, and networking.
Remember Paul Roetzer’s 2023 keynote on artificial intelligence and its impact on digital marketing? (Yes, that Paul Roetzer.) Well, get ready for another great event, with nationally renowned heavy hitters covering topics that span from CRM automation to ABM activation — all in a single day and in one place. (Well, actually, two days and places.)
Here’s what you need to know about Experience Inbound 2024:
Venues include the iconic Harley-Davidson Museum in Milwaukee and the legendary Lambeau Field in Green Bay. Need more details? Here you go:
Are you agog over hogs, or partial to the pigskin? Choose from our two iconic Wisconsin venues. Either way, you can look forward to an amazing backdrop for a jam-packed day of professional learning for marketers and sales leaders.
Prepare for transformative insights from industry leaders Jay Acunzo, Andy Crestodina, and Kyle Jepson as they delve into the power of storytelling, AI-enhanced marketing, and fostering loyal customer relationships.
Jay Acunzo, Author, Podcaster, and Speaker
The rise of generative artificial intelligence and widespread use of large language models has unleashed a new wave of content mediocrity. Jay will share techniques used by the world’s best storytellers to create content that’s valuable and authentic — and that resonates deeply with your target audience. Leave with a fresh perspective on how you can differentiate and drive measurable results without resorting to hacks or gimmicks.
Andy Crestodina, Co-founder and CMO, Orbit Media
AI has revolutionized the marketer’s toolbox. Discover how it can make your team more effective at getting discovered, creating content that connects, and staying close and relevant to your most important target audiences. Andy will share some of the cutting-edge tools and techniques to cover all your marketing basics, only better, with AI.
Kyle Jepson, Principal Evangelist, HubSpot Academy
How does your marketing help maximize customer value through retention, referrals, and increased sales? Marketing teams aren’t often well equipped to focus on these goals, but you can still achieve them with resources you already have. Kyle will lay out a three-part framework that empowers employees across your whole organization to promote your products and ignite customer enthusiasm.
On the Fence?
“All the topics really intertwined perfectly with each other. Each session I attended is absolutely pertinent to me and my role right now. Speakers were top-notch. My #1 favorite part is the specific examples and tools I came away with.” — 2023 Experience Inbound participant
Whether you’re looking for ways to implement new tech capabilities in your marketing efforts, or exploring how to make more genuine human connections with prospects and customers, we’ve got breakout sessions to keep your whole team engaged and learning all day long:
Sean McCarthy, Director of Brand & Content, Lucky Orange
Discover how to decode website visitor behavior and use analytics to optimize conversion rates.
Douglas Burdett, Host of The Marketing Book Podcast
Find out what it takes to create a podcast that has real staying power in a landscape where most don’t make it past eight episodes.
Marc D. Hans, Senior Professor, HubSpot Academy
This hands-on session will explore ways that micro content, including video, can help go-to-market teams deliver value faster and delight customers throughout their buyer journeys.
Mason Cosby, Founder, Scrappy ABM
Explore out what can thwart an ABM program’s success and how to build yours on a solid foundation, starting with alignment between marketing and sales.
AJ Wilcox, Founder, B2Linked
LinkedIn Ads offer the best B2B audience targeting around, but the price point is high — so mistakes can be expensive. Get targeting strategies to boost traffic and leads without cranking up your budget.
Andrea Meyers, PR Director, Stream Creative
Human connection is getting fresh attention amid a new wave of digital disruption. Understand how to evolve and integrate PR tactics using AI and other technologies.
Nicole Mertes, VP of Sales & Marketing, Weidert Group
Nicole will moderate a discussion among Weidert Group’s experts in SEO, UX, and technical development on the conflicts, compromises, and unexpected.
Rick Kranz, Director of Revenue Operations, Weidert Group
Learn easy-to-use CRM capabilities, tools, and tricks to boost sales teams’ productivity and performance.
Janice Dombrowski, Content Director, Stream Creative
As AI affects organic search and social algorithms freeze out more posts, email’s importance is on the rise — so make sure your messages are hitting the mark.
“Experience Inbound provided a full day of absolutely spot-on topics that fully aligned with my marketing role. I came away with countless ideas and tools to implement them. The presenters were absolutely top-notch and provided significant value with well organized outlines, detailed examples, and specific steps on how to implement the strategies covered. It was a day well spent.” — Wendy S., 2023 Experience Inbound participant
With a lineup of industry experts ready to share their knowledge of everything from AI to analytics to account-based marketing, Experience Inbound delivers unmatched value for marketing and sales teams.
There’s too much content for you to attend every session, so bring your team! Click below to register your team today and start planning your experience. We can’t wait to see you there!
Topics: Weidert Group News, Weidert Group Events
