Mary Rockman

Mary Rockman

Mary is responsible for providing support for inbound marketing campaigns, content distribution and data analytics to improve client results. She has a passion for creating excellent events, organizing details and asking insightful questions. She is also the Appleton HubSpot User Group leader and champion of Weidert Group's flagship annual event, Experience Inbound marketing & sales conference.

The Importance of Change Management in CRM Implementation
james wanke of hubspot to speak at experience inbound conference
Marketing Technology

The Importance of Change Management in CRM Implementation

You spend a lot of money on your tech stack, but is your team fu...

Mary Rockman

Mary Rockman

Mar 7, 2023
How to Perform a Content Marketing Audit for Fresh Ideas and Better Results
content marketing audit
Content Marketing

How to Perform a Content Marketing Audit for Fresh Ideas and Better Results

It’s hard to overestimate the value of an accurate inventory, wh...

Mary Rockman

Mary Rockman

Sep 30, 2021
Industry Forums and B2B Lead Generation: The Most Helpful Wins
B2B lead generation forums and online communities
Inbound Marketing

Industry Forums and B2B Lead Generation: The Most Helpful Wins

Humans are social creatures. We gravitate toward communal experi...

Mary Rockman

Mary Rockman

Nov 11, 2020
Force, Friction, and Flywheel Marketing: Key Ways to Gain Momentum
Inbound Marketing

Force, Friction, and Flywheel Marketing: Key Ways to Gain Momentum

A lot has been made about the shift from funnel to flywheel mark...

Mary Rockman

Mary Rockman

May 26, 2020
“&%$!” (Part I) — Creating an Optimized Voice of the Customer Program
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Customer Service

“&%$!” (Part I) — Creating an Optimized Voice of the Customer Program

Here’s your stat of the day: 80% of CEOs believe their company d...

Mary Rockman

Mary Rockman

Oct 30, 2019
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