5 Reasons to Attend Experience Inbound 2023 — Wisconsin’s Premier Marketing & Sales Conference

Mary Rockman
Posted by Mary Rockman on February 21, 2023
digital marketing conference experience inbound in wisconsin

Time to roll up your sleeves, dust up on your listening and note-taking skills, and prepare to network with brilliant thought leaders — Experience Inbound 2023 is coming this spring!

Hosted by two platinum HubSpot partner agencies, Stream Creative and Weidert Group, Wisconsin’s premier marketing & sales conference returns for its eighth year on April 26 at Lambeau Field in Green Bay and on April 27 at American Family Field in Milwaukee.

Each is an all-day event, running 8:00 a.m. to 4:30 p.m.
Two locations. Same event. You choose.
See the full agenda and register at experienceinbound.com. Hurry, Early Bird price is only good through February 28; price increases on March 1!

This powerful inbound growth conference helps organizations stay on the cutting edge and learn how to attract and successfully close more opportunities using strategic inbound marketing and sales. 

We could talk about the value of Experience Inbound all day, but we’ll start with our five favorite reasons to attend:

  1. Nationally renowned keynote speakers
  2. Hands-on breakout sessions
  3. Networking opportunities
  4. Staying ahead of the growth marketing curve
  5. Legendary locations

Let’s dive in!

1. Expert Keynote Speakers

Three keynote presentations punctuate Experience Inbound 2023 — we’re admittedly biased, but we’re pretty excited about these experts coming to join us, and we think you should be too!


Paul Roetzer

Paul Roetzer, Marketing AI Institute founder and CEO, will discuss how AI will transform your company and career. AI is the talk of the town in just about every industry today, and Paul will present visions and opportunities for using AI to unlock bigger potential in marketing. Key takeaways will include:

  • Why AI matters to marketers
  • How to identify AI use cases and evaluate vendors
  • What business outcomes AI can help achieve
  • How to prepare your team with piloting and scaling AI

This keynote session serves as an inspirational-yet-tactical introduction to the topic of AI and is a perfect fit for all marketing and business leaders. Paul’s keynote is scheduled for 8:45 a.m. to 9:35 a.m. both days.

Lindsay Tjepkema

Lindsay Tjepkema, CEO and Co-Founder at B2B podcast company Casted, will present, “The Netflixization of Marketing: Turning Creativity Into Marketing Fuel,” which delves into learning to maximize return on creativity by beginning with core creative content to break into smaller pieces and amplify. Key takeaways from Lindsay’s session will include:

  • Why there’s so much pressure to be creative today
  • Why creative content is crucial to the future of marketing
  • How creative video and audio can be broken up and amplified

Learn to combat the misnomer that creativity isn't profitable in Lindsay's scheduled keynote at 10:45 a.m. to 11:35 a.m. each day of the conference.

Mike Acker

Mike Acker, author and Founder and Coach at Advance Coaching and Consulting, will talk about overcoming self doubt, communicating clearly, and inspiring your audience. Some of the key takeaways from Mike’s talk will include:

  • Increasing your presentation presence
  • Learning simple actions for more effective communication
  • Identifying obstacles to executive presence
  • Engaging and winning any audience

Effective communication is key to cutting through the noise (so much noise) and this keynote will leave you inspired to newly tackle the challenge of cutting through, whether you’re in marketing, sales or leadership. Don’t miss it at 2:45 p.m. to 3:35 p.m each day.

2. Variety of Engaging Breakout Sessions

In addition to the three keynotes, Experience Inbound 2023 is your chance to gain insights from many industry leaders in marketing, sales, SEO, social media, and more. We have quite a lineup leading nine breakout sessions that includes:

  • Chelsea Drusch, Consultant and SEO Manager, Weidert Group — “How to Create an SEO + Content Strategy That Moves the Needle”
  • Steve James, Partner, Stream Creative — “Marketing Tools: All-Star Tips, Tricks and Integrations to Drive Home Results!”
  • Michelle Morgan, Paid Media Consultant, Writer, and Speaker — “Generating High-Quality Leads with Digital Advertising”
  • Jeff Coon, Partner, Stream Creative — “Hulk vs. Dr. Banner: How to Convey Strength and Expertise Through Branding”
  • Greg Linnemanstons, President, Weidert Group — “Accelerate Revenue, Growth & Profit with Focus on RevOps”
  • Devyn Bellamy, Senior Marketing Manager, HubSpot — “Calculating Lead Values: Adding Financial Metrics to the Conversion Path”
  • Peter Caputa, CEO, Databox — “Advanced Analytics: The Future of Managing, Predicting and Improving Your Company’s Performance”
  • Erika Putinsky, VP Customer Education, Mailchimp — “Email: Listen Hard, Change Fast”
  • James Wanke, Principal Services Consultant, HubSpot — “Be the Change You Wish to See in Your CRM, Through Change Management”

As you can see, this is a lineup of speakers with a wide range of knowledge and experience focused on results-driven strategies and a growth mindset — all in one place. For more information on the speakers and full descriptions of each session, view the event agenda here.

Important note: There are too many sessions for one person to cover them all, so bring your teammates in sales, marketing, and leadership to get the most value for your company.

3. Networking Opportunities

At breakfast, lunch, breaks between sessions, during a scheduled networking hour at the end of the day, and more impromptu opportunities, you’ll be able to chat with fellow attendees and our speakers.


There’s no better time to build or nurture connections with others in the industry, share ideas, discuss what you took away from the sessions you attended — or just connect as humans (we’ve all missed that the last few years, haven’t we?)

“Experience Inbound is now my favorite conference to attend. Now, I know why it's considered Wisconsin's Premier Marketing and Sales Conference. If you're looking to engage with some of the most knowledgeable thought leaders in digital marketing, Experience Inbound is something you won't want to miss. I left with an actionable plan that I was able to bring back to my office and implement immediately.”
– Allen H.

4. Staying Ahead of the Marketing Curve

It’s entirely too easy to miss the boat and fall behind in the growth marketing world. The industry is changing at a breakneck pace, and treading water just won’t cut it. Attending the best digital marketing conferences like Experience Inbound keeps you in the know and ahead of the curve.

Keynote speakers and breakout session leaders are intentionally selected because they’ve demonstrated thought leadership and results, and have valuable knowledge and experiences to share with fellow marketing and sales professionals. Take what you’ll learn from them and apply it to your own company for a better likelihood of achieving your growth goals.

5. Legendary Locations

Our venues don't need an introduction. Lambeau Field — home of the Green Bay Packers — and American Family Field — home of the Milwaukee Brewers are two storied sports franchises that have entertained not just Wisconsinites but fans across the world for generations. By attending Experience Inbound 2023, you can enjoy these iconic venues in person. The atmosphere is energizing — a perfect backdrop for reinvigorating your business growth strategies!

Register for Experience Inbound 2023 Today

Wisconsin’s best marketing & sales conference is a must-see! Registration for Experience Inbound 2023 is quick and convenient. Select which of the two days you and your team wish to attend, then purchase your tickets.

Early Bird registration, with an incredible value ticket price of $219, ends on February 28 at 11:59 p.m. CT. After that, the price increases to $259 per ticket.

In addition to the keynote and breakout sessions, your ticket includes:

  • Breakfast, lunch, refreshments, and an exclusive networking hour
  • Access to presentation slides and video recordings of all sessions
  • Choice of book from either Mike Acker or Paul Roetzer

Click below to register today. We'll see you there!

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Topics: Weidert Group Events

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