APPLETON, WI — Weidert Group, a nationally recognized B2B inbound marketing and growth agency for complex industries and Diamond Level HubSpot Partner, has been selected to implement a new inbound marketing and sales program and design a new website for Barcoding, Inc., a leading supply chain automation and innovation company headquartered in Baltimore with offices around the United States and Canada.
Barcoding was managing several website domains for multiple products and managed service offerings and wanted to consolidate them into a single website. In addition, Barcoding wanted to leverage the full power of their HubSpot platform, versus hosting on WordPress.
“They needed a website that represented their entire brand, where clients and prospects could get the whole story in one place,” said Weidert Group president, Greg Linnemanstons. “With the guidance of our web developers, designers, and inbound consultants, Barcoding not only has a world-class, growth-driven design website; they’re also able to leverage inbound sales and marketing methodologies to attract, engage, and capture more qualified opportunities.”
After researching multiple inbound marketing agencies from across the country, Barcoding selected Weidert Group because of their expert design and consulting skills, extensive experience in complex industries, and their HubSpot Diamond status.
Using HubSpot CMS, the Weidert Group team developed a robust, user-friendly website that went beyond just selling products and services; the website is now a global resource that engages visitors, provides helpful content, and helps them solve their toughest challenges.
By embracing the inbound methodology and having a website that maximizes the user experience, Barcoding can now generate more organic web traffic and leads, leverage robust reporting capabilities, and continue to serve its clients and prospects.
“Our partnership with Weidert has been terrific. Starting with an approach that mirrors our own, the team thoroughly reviewed our processes, users, and technology requirements,” said Jody Costa, VP of Marketing and Strategic Partnerships at Barcoding. “Meeting every deadline, the team has helped us strategically align our vision with our digital brand. We look forward to many more successful projects ahead with the team at Weidert.”
“Partnering with a leader in supply chain automation and innovation is an honor, and we’re proud to deliver such quality results on time and on budget,” said Linnemanstons. “We’re looking forward to being a part of their continued success.”
About Barcoding, Inc.
Barcoding is a supply chain automation and innovation company that helps organizations be more efficient, accurate, and connected. With extensive subject matter expertise in data capture, labeling and printing, and mobile computing, we are trusted to build and manage solutions for some of the best IT and operations teams in the world. Founded in 1998, Barcoding is headquartered in Baltimore, Md., with offices across North America (Chicago, Houston, Seattle, Montreal, Toronto, and Vancouver). For more information, visit www.barcoding.com.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 100,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
Posted by Kelly Wilhelme
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.