APPLETON, WI, July 2023 – Weidert Group, a leading provider of industrial marketing services, announces the launch of their inaugural "State of Industrial Sales and Marketing” survey, conducted in partnership with Databox, a leading provider of business analytics and reporting solutions. This groundbreaking survey will provide manufacturers with valuable insights into their sales and marketing performance in comparison to industry peers.
In today's competitive landscape, industrial manufacturers measure production volume, capacity utilization, and downtime. However, there has been a lack of comprehensive data on how manufacturers measure and assess their sales and marketing performance. With the State of Industrial Sales and Marketing Survey, Weidert Group and Databox aim to bridge this gap by offering manufacturers an opportunity to contribute and gain valuable insights into industry-wide trends and benchmarks.
The survey will allow participants to anonymously compare their sales and marketing strategies, team alignment, utilization of tools and AI, reporting frequency, and much more. By dedicating just a few minutes to complete the survey, participants will gain access to an instant analysis of how their organization measures up against others in the industry. Additionally, participants will receive a final copy of the completed report once published, enabling them to optimize their sales and marketing strategies for future success.
"We’re excited to partner with Databox to launch the State of Industrial Sales and Marketing Survey; it will give manufacturers meaningful and actionable insights into their sales and marketing performance compared to leading competitors. These will fuel important marketing improvement initiatives," said Greg Linnemanstons, President of Weidert Group. "By leveraging data-driven strategies, manufacturers can align their teams, leverage the right tools and AI, and enhance their overall performance in the competitive industrial sector."
Weidert Group invites manufacturers to participate in the survey and contribute to this industry-wide benchmarking initiative by August 31 to be included in the initial round of published reports. Interested industrial sales and marketing professionals can take the survey here.
Together, we can shape the future of industrial sales and marketing practices.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 135,000 customers in more than 120 countries. Weidert Group was recognized among the "Inc. 5000" fastest-growing private companies in America in 2022. The company provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
Databox is a cloud-based business analytics platform for marketers, CEOs, and decision-makers that analyzes key performance indicators (KPIs) and generates detailed metrics and reports. Their Benchmark Groups allow companies to measure their performance against groups of similar companies. Databox has more than 20,000 clients across 18 countries who track more than 70 million metrics. Their mission is to make it as easy as possible for everyone in a company to monitor, analyze, and improve performance in one spot on any device.
Posted by Kelly Wilhelme Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.