APPLETON, WI, August 2020 – Weidert Group, a nationally recognized B2B inbound marketing agency for complex industries and Diamond Level HubSpot Partner, was selected to develop a corporate website and create an integrated inbound marketing program for The Samuels Group, a commercial construction contractor specializing in construction management, design-build, and general contracting for the commercial, healthcare, education, and government sectors.
Focused on building consensus and communities as well as designing and building innovative, safe, and sustainable buildings, The Samuels Group wanted to provide greater value to prospects who are researching building contractors while improving the quality of sales leads. They chose Weidert Group to build a visitor-centric website that is optimized for search and to concurrently develop an inbound marketing strategy focused on the questions and needs the best prospects experience in their search for the ideal construction manager or general contractor.
“We became aware of Weidert Group as we researched inbound marketing because their blog and content were so essential to our desire to learn,” said Shelley Rowe, Marketing Director at The Samuels Group. “We chose to partner with Weidert because of the relevance of their experience and the thoroughness of their proposal. They set themselves apart from the competition.”
“We’re thrilled to partner with a team that is so well-respected by their customers,” said Greg Linnemanstons, President of Weidert Group. “We launched their new site just as the COVID-19 pandemic began to disrupt business, and their ability to work collaboratively to modify content plans at a critical moment was a demonstration of their strength as a team and the power of our partnership. We’re confident that The Samuels Group is well-positioned to serve their target markets as regional economies reopen.”
About The Samuels Group
The Samuels Group is a commercial construction contractor specializing in construction management, design-build, and general contracting for the commercial, healthcare, education, and government sectors. With offices in Wausau, Wisconsin, and West Des Moines, Iowa, their experienced team provides services on new construction, renovations, remodels, budget and schedule analysis, pre-construction services, feasibility, funding, and on-site analysis, as well as interior commercial furnishings provided by Environments, a division of The Samuels Group.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 78,700 customers in more than 100 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services.
Posted by Kelly Wilhelme
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.