Weidert Group Partners with Hayes to Launch New Website, Inbound Marketing Efforts

Kelly Wilhelme
Posted by Kelly Wilhelme on January 16, 2024
Hayes Performance Systems' new website

APPLETON, WI — Weidert Group, a full-service B2B inbound marketing agency and Platinum Level HubSpot Partner, has teamed with Hayes Performance Systems, a global manufacturer of premier brakes for a broad range of industries, to launch Hayes’ new website and inbound marketing program.“It’s been a real pleasure to partner with the Hayes team on this project. The new site is a leap forward in terms of value to customers and prospects, and is the foundation for great things to come. I’m excited for what’s next,” said Weidert Group Consultant Beau Walter.

Hayes connected with Weidert Group in 2022 to leverage HubSpot’s platform in support of developing a comprehensive inbound marketing strategy. That began with an in-depth SEO analysis from Weidert Group to uncover new opportunities and address issues with the existing Hayes website. The collaboration between Weidert Group and Hayes led to a custom site architecture and design that reflects the Hayes brand and how its customers and prospects want to engage.

“The Hayes team is excited to bring this website to the markets we serve,” said Alex Sielaff, Director of Marketing at Hayes. “From the outset, we were determined to create a useful and educational tool that communicated the value of our products and our expertise. The new site will be an asset to our customers and to the markets we serve.”

The new site is the hub for Hayes’ marketing efforts, which include a new downloadable buyers’ guide, blogs with subscription options, smart forms to capture lead opportunities, and a broader range of useful content. With Hayes serving a wide variety of markets and displaying a desire for growth, the company is a perfect fit for Weidert Group’s persona-focused inbound methods — where the goal is to deliver the right message to the right person at the right time, while building trust in the brand.

“When done thoughtfully, web projects are typically major projects, so our internal team has been very happy with the agile process Weidert Group used to develop the site, getting the project across the finish line in a timely manner and delivering an excellent result,” Sielaff continued. “Additionally, the ongoing expertise they’ll provide our team to support brand awareness and inbound marketing efforts will be vital to our growth goals.”

About Hayes Performance Systems

Hayes Performance Systems is a global manufacturer of premier braking systems, suspension systems, wheels, and components for a wide range of vehicles and specialty applications spanning from bicycles to powersports to defense. Headquartered in Mequon, Wisconsin, Hayes Performance Systems owns and operates the Hayes, Manitou, Reynolds, ProTaper MTB, SUNringlé, and ACI Industries brands with domestic and international manufacturing. As a global manufacturer, Hayes Performance Systems is strategically positioned to employ its well-rounded knowledge base, engineering capabilities, and production capacity to serve an increasingly wider breadth of customers.

About Weidert Group, Inc.

Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 194,000 customers in more than 120 countries. Weidert Group was recognized among the "Inc. 5000" fastest-growing private companies in America in 2022 and 2023. The company provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.

Topics: Website Design

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