Weidert Team

Content Manager

Content Managers at Weidert Group turn technical subject matter into content that industrial buyers find, understand, and act on. You will interview engineers and executives, write across every format we produce, and decide how one body of expertise becomes a pillar page, a LinkedIn post, a video script, an ad set, and an answer on AI assistant cites. Agency experience helps. Judgment and curiosity matter more.

Content Manager at Weidert Group

Job Details

Job Description

  • Writes for a variety of media types, including websites, blogs, social media, email and print, where tone, length, purpose and need for detail and persuasion vary significantly
  • Researches, writes and edits content that’s compelling, informative, interesting and appropriate for each of our clients and their audiences, including search engine and answer engine optimization (SEO/AEO)
  • Edits content written by others to ensure accuracy, consistency of voice, appropriate brand messaging, and adherence to clients’ style guides
  • Quickly learns a wide range of business models and vertical markets, and “speaks” their languages, using the appropriate terminology and style to connect with each client’s customers
  • Fully understands the purpose and uses of social media and the best practices of each, so that the content written for each platform is appropriate and persuasive
  • Reports to and works closely with the clients’ Consultant to address immediate and long-range client needs
  • Works within an Agile team, each member of which is expected to contribute to overall team goals

Requirements

EXPERIENCE & EDUCATION/TRAINING
  • A BA/BS or advanced degree in an applicable field, such as marketing, journalism, or English
  • At least 5 years experience writing professionally
  • Solid presentation and communication skills, with intent and abilities to become accomplished in these areas
  • Knowledge of online marketing and good understanding of major marketing channels
  • Knowledge of search engine optimization (SEO) and conversion rate optimization principles and practices
  • Experience and understanding of social media as a professional marketing tool and capability
  • Demonstrable competency in social networking platforms and social analytics tools
ATTITUDE & PERSONALITY
  • Must have a passion for writing and a portfolio of work that demonstrates skills and ability to speak in different voices and understand a variety of industries. We're looking for a confident thinker who knows how to write very well
  • An innate passion to learn and curiosity
  • Team player who enjoys and appreciates collaboration and teamwork
  • A “Get Stuff Done” attitude
  • Extremely well-organized, detail-oriented, creative and energetic
WHY WEIDERT GROUP?

Be part of a high-energy, high-performance team that helped Weidert Group rank among the “Inc. 5000” fastest-growing private companies in America in both 2022 and 2023. And, we were awarded Gold-level status as an Employee Friendly Workplace based on our benefits, culture, flexibility and more. LEARN MORE →

Content Managers at Weidert Group turn technical subject matter into content that industrial buyers find, understand, and act on. You will interview engineers and executives, write across every format we produce, and decide how one body of expertise becomes a pillar page, a LinkedIn post, a video script, an ad set, and an answer an AI assistant cites. Agency experience helps. Judgment and curiosity matter more.

Job Description
  • Writes for a range of media types, including websites, blogs, advanced content, email, social, video scripts, PR and paid ads, where tone, length, purpose and technical depth vary significantly
  • Interviews client subject matter experts and turns those conversations into original content, asking the questions that surface specifics a competitor cannot copy
  • Translates technical subject matter into language a specific reader can use, without sacrificing the accuracy an engineer would check
  • Applies SEO and AEO principles, structuring content with the headings, schema, and question framing that serve search engines, AI assistants, and human readers
  • Manages assigned content across LinkedIn, YouTube, email, client blogs, landing pages, and paid channels, and develops video concepts and scripts with creative teammates
  • Builds, documents, and maintains the AI projects, skills, and prompt systems that make content production repeatable, and applies editorial judgment to every output before it publishes
  • Works alongside strategists on positioning and messaging, runs documented content experiments, and reports what to keep, kill, or scale

Requirements

EXPERIENCE & EDUCATION/TRAINING
  • A BA/BS in marketing, journalism, English, or a related field, or equivalent experience
  • At least 5 years writing professionally, including technical or B2B subject matter
  • A portfolio across multiple formats, with at least one piece you can show performed
  • Experience interviewing subject matter experts and publishing what comes out of it
  • AI systems you built yourself: projects, skills, or prompt workflows used in production
  • Working knowledge of SEO and AEO research, content structure, and performance measurement
  • Proficiency in HubSpot CMS or similar, plus LinkedIn publishing and YouTube
ATTITUDE & PERSONALITY
  • A writer who thinks like a marketer. You start from what the audience needs to believe, not from a word count. We want a confident thinker who writes very well and can defend a choice
  • Technical curiosity, and the follow-up question that produces a real insight
  • An experimenter who measures and changes course on evidence
  • Direct. Raises problems early and takes feedback without friction
  • Self-directed, and does not wait to be managed

 

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