Falcon Structures

Falcon Structures, a Texas-based manufacturer of modified shipping containers, wanted to take their marketing efforts (and sales results) to higher heights. They were already familiar with inbound marketing, but knew there were more opportunities beyond the scope of their in-house capabilities.

The Problem

Falcon’s initial efforts around SEO and inbound weren’t generating the quantity or quality of leads they needed to reach their growth goals, and their brand didn’t fully reflect their innovative products and people.  

The Goals

Falcon wanted a HubSpot partner that could apply industry and inbound expertise to evaluate the company’s existing branding and precisely target and engage prospects in the military, construction, manufacturing and other commercial industries. They needed to improve SEO performance and convert more traffic into sales opportunities.

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The Solution

Weidert Group designed a complete rebranding of the company including its logo, style guide, imagery, collateral, presentations, email templates, and more. A dramatic new website was created to more accurately address visitors’ and customers’ needs, guide them on their buyers’ journey and maximize SEO. Tools including chatbots, revised forms and HubSpot’s Meeting Tool, which gave qualified visitors the ability to easily connect with a rep to learn more.

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The Results

Just 4 months after launching their new branded website and implementing SEO strategies:

  • Optimized blogs views increased an average of 141%, and overall blog views went up 195%
  • Views to their product catalogs increased 300% 
  • 109% increase in top-10 ranking keywords and 129% increase in the top 3 SERP results
  • 41% increase in Clicks and a 61% increase in Impressions year over year
  • New contacts from website pages increased 156% (converted 4 of these contacts into customers)
  • Increased customer conversion rate from direct traffic by 1,117% 
  • Increased closing rate by 18%
  • 17 new opportunities worth $592K attributed to the HubSpot Meetings tool
  • In total, 738 MQLs, 31 new customers, and a 14% increase in monthly sales

Weidert Group was awarded a 2019 HubSpot Impact Award for their work with Falcon Structures. To read the full story, click here.

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I feel as if everyone at Weidert Group is an extension of our own team and is as concerned with our success as they are with their own — a true partner. Weidert Group took the time to get to know us and our business growth goals, then developed and implemented a plan to help us reach and exceed those goals.

KRISTA SHORT
Falcon Structures

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