Falcon Structures, a Texas-based manufacturer of modified shipping containers, wanted to take their marketing efforts (and sales results) to higher heights. They were already familiar with inbound marketing, but knew there were more opportunities beyond the scope of their in-house capabilities.
Falcon’s initial efforts around SEO and inbound weren’t generating the quantity or quality of leads they needed to reach their growth goals, and their brand didn’t fully reflect their innovative products and people.
Falcon wanted a HubSpot partner that could apply industry and inbound expertise to evaluate the company’s existing branding and precisely target and engage prospects in the military, construction, manufacturing and other commercial industries. They needed to improve SEO performance and convert more traffic into sales opportunities.
Weidert Group designed a complete rebranding of the company including its logo, style guide, imagery, collateral, presentations, email templates, and more. A dramatic new website was created to more accurately address visitors’ and customers’ needs, guide them on their buyers’ journey and maximize SEO. Tools including chatbots, revised forms and HubSpot’s Meeting Tool, which gave qualified visitors the ability to easily connect with a rep to learn more.
Just 4 months after launching their new branded website and implementing SEO strategies:
Weidert Group was awarded a 2019 HubSpot Impact Award for their work with Falcon Structures.