Our industrial manufacturing client needed help with recruitment marketing services. A combination of inbound marketing, digital advertising, and HR enhancements contributed to a hiring boom that led to full production staffing and a substantial facility expansion.
No industrial manufacturer is exempt from recruitment challenges — and it isn't projected to get any better. In fact, by 2030, it's predicted there will be 2.1 million more open manufacturing jobs than there are skilled workers to fill them. Our client felt the pressure of both the national labor crisis and the scarcity of candidates in and around the small Wisconsin city in which their production facility is located. In fact, the competition is so fierce that we won't even name the company to protect their competitive advantage.
Our client wanted to attract qualified candidates from the immediate and outlying areas, engage them with content that accurately depicted what it's like to work there and ultimately lead them to apply. Doing so would require extending the reach of recruitment marketing efforts, simplifying the application process, and streamlining applicant information management within the HR department to efficiently manage candidates.
Working closely with our client’s HR team, Weidert Group identified the channels, messaging, inbound marketing tactics, and paid digital advertising that would resonate with ideal jobseekers. Targeted content was developed to supplement the enhanced recruitment marketing campaign, including a video, blog article, careers page update, display ads, and social posts.
The creation of an online job application using HubSpot CMS and CRM leveraged the client’s existing marketing automation platform to eliminate paper forms, encourage easy online sharing and submissions, and consolidate HR administrative responsibilities.
In under one year our client hired and onboarded 101 employees in various roles.
Having key positions staffed and a steady stream of job applicants to fill future needs has empowered our client to undertake a combined 65,000-square-foot manufacturing facility and office space expansion.
The combination of inbound marketing strategy, paid ad tactics, and moving the application process online has resulted in the following additional benefits, according to the client's HR Manager: