Weidert-Group

Our WorkPUMPTEC

Pumptec is a manufacturer of industrial-grade, high-pressure electric commercial pumps for OEMs. Due to the pandemic, they were forced to conduct business virtually and realized the need to improve their online presence and streamline their sales processes.

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The Problem

When the world went virtual overnight, Pumptec found themselves behind the eight ball. Their teams used multiple tracking systems to market to and manage customers, including Excel, an inadequate CRM, and yet another software to send promotional emails. Their manual processes were extremely tedious, prone to duplicate entries and errors, and made it almost impossible to share and track information from one person to the next or gauge performance. In addition, their online presence didn’t reflect the robust capabilities, quality, and industry expertise they were known for — and they hadn’t published a blog post in seven years.

The Goals

The company wanted an easy, all-in-one platform that could help manage customer relationships, streamline the sales process with sales enablement tools, and leverage inbound marketing methodologies to help them stand out in the industry and grow their business. They also wanted to improve their online presence with a new website and consistently publish helpful, search-optimized content to attract prospects and engage qualified leads.

The Solution

Weidert Group designed and launched a new website using HubSpot CMS and began publishing new blog articles and gated advanced content pieces to demonstrate Pumptec’s industry expertise to their best prospects. By leveraging HubSpot’s full growth suite and sales enablement tools, Pumptec also reduced friction for their Sales and Service teams through better tracking, managing, and responding to prospects and customers.

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The Results

Despite challenges brought on by the pandemic and a struggling economy, Pumptec grew its sales and engagement considerably:

  • 39% increase in sales in the first nine months since partnering with Weidert Group
  • 52% of new business in Q1 2021 was due to inbound sales — up from 27% in 2020
  • Average new customer sale increased 89% from $1,646.32 in 2020 to $3,119.29 in Q1 2021 due to increased lead quality from inbound
  • In the first three months of 2021, Pumptec already exceeded more than half of their total 2020 new business
  • Pumptec secured an order of 300 pumps as a direct result of a targeted campaign to the disinfection industry using a combination of organic inbound marketing and paid ads
  • 40 new, significant, qualified opportunities engaged with Sales and are going through the proposal process
  • Zero additional Sales staff needed to be added in order to handle increased sales opportunities because of the improved efficiencies of Sales Hub Professional and the quality of inbound leads
  • Reduced client onboarding time and sales cycles by as much as 33%
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39%

increase in sales in the first nine months

89%

Increase in Average new customer sale

33%

reduction in client onboarding time

”Before working with Weidert Group and Hubspot, we were doing a lot of cold calling. Now, leads are finding us.

— Steve Babcock, Pumptec

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