Our WorkPUMPTEC

When the world went virtual overnight, Pumptec found themselves behind the eight ball. Their teams used multiple tracking systems to market to and manage customers, including Excel, an inadequate CRM, and yet another software to send promotional emails. Their manual processes were extremely tedious, prone to duplicate entries and errors, and made it almost impossible to share and track information from one person to the next or gauge performance. In addition, their online presence didn’t reflect the robust capabilities, quality, and industry expertise they were known for — and they hadn’t published a blog post in seven years.

The company wanted an easy, all-in-one platform that could help manage customer relationships, streamline the sales process with sales enablement tools, and leverage inbound marketing methodologies to help them stand out in the industry and grow their business. They also wanted to improve their online presence with a new website and consistently publish helpful, search-optimized content to attract prospects and engage qualified leads.