Video Marketing Resources

Video Types & Uses

Take a look at the different types of videos your company could be creating, and understand the power each has to engage viewers — and help convert them into customers.

Watch: Creating an About Us Video


When done properly, a company “about us” video is an extremely valuable and intriguing tool. It tells your story, shows off your people and production facilities, connects with prospects, energizes customers, creates internal pride, and entices potential employees. Let’s see a copy-only blog post do that!

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Tools & Production Tips

Simple, actionable ideas for simplifying video production and making the process of creating awesome content a little bit easier!

Watch: 5 Video Victories You Can Conquer Today


It doesn’t take much convincing to prove that video is a highly effective content medium for B2B companies. Yet many people struggle to put it into action, especially when they’re the ones who have to be in front of the camera.

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The Case for Video

Having trouble convincing the c-suite that you should be doing video? Here are some compelling facts you just can’t argue with!

Watch: 5 Reasons You Should be Using Video Marketing For Your B2B Company


Ask 10 people which way they prefer to learn about something: by watching a video, or reading? If their comprehension is any indication, the overwhelming majority would say video, as viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

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