Library of free video marketing resources with tips and tools for B2B marketers to make your own compelling video content.
When done properly, a company “about us” video is an extremely valuable and intriguing tool. It tells your story, shows off your people and production facilities, connects with prospects, energizes customers, creates internal pride, and entices potential employees. Let’s see a copy-only blog post do that!
It doesn’t take much convincing to prove that video is a highly effective content medium for B2B companies. Yet many people struggle to put it into action, especially when they’re the ones who have to be in front of the camera.
Need something to get your creative ideas flowing? Check out these examples of great video content.
Ask 10 people which way they prefer to learn about something: by watching a video, or reading? If their comprehension is any indication, the overwhelming majority would say video, as viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.