When done properly, a company “about us” video is an extremely valuable and intriguing tool. It tells your story, shows off your people and production facilities, connects with prospects, energizes customers, creates internal pride, and entices potential employees. Let’s see a copy-only blog post do that!
It doesn’t take much convincing to prove that video is a highly effective content medium for B2B companies. Yet many people struggle to put it into action, especially when they’re the ones who have to be in front of the camera.