Frank Isca

Frank leads business development at Weidert, running the same plays in the agency’s own pipeline that Weidert builds for clients. He has nearly 20 years across marketing and sales, on both sides of the handoff with which most B2B teams struggle. Frank holds multiple HubSpot certifications and contributed to Weidert’s Platinum Partner status, its Onboarding and Platform Enablement accreditations, and its Manufacturing Industry Specialization. His writing covers growth strategy, HubSpot, and what it actually takes to build pipeline when the buyer is an engineer with a long approval chain.