There aren’t many B2B email marketing tools that can boast a 3,800% return on investment (ROI) — but email marketing can.1 It’s an impressive potential payout and likely a key driver behind the 121 emails an average customer receives on any given day.1
How do you rise above the chatter to claim a spot in prospects’ minds or build even more loyalty in the hearts of existing customers? Three words: HubSpot Email Marketing.
HubSpot Email Marketing is the easiest way to bring your email marketing strategy to life. The user-friendly tool provides templates that guide you through the process. Drag-and-drop features let you create and modify promotional, automated nurturing, automated RSS, and other emails without frustration or delay. Given the importance of email marketing first impressions, knowing exactly what your email will look like pre-send is a significant advantage.
But HubSpot Email Marketing isn’t strictly for aesthetics. Detailed analytics accompany each email send so you know exactly what’s performing — and what’s not — and adjust your strategy accordingly.
Let’s take a look at how HubSpot Email Marketing can improve your B2B email marketing effectiveness with an overview of:
One of the beauties of email marketing is its versatility. B2B marketers rely on it for a number of popular touchpoints including:
All are a worthy investment of time for your marketing and sales teams, but time is often at a premium. HubSpot Email Marketing simplifies the process to help you use email marketing to your best advantage throughout the buyer’s journey.
With efficiencies come best practices, and HubSpot Email Marketing can help you implement action steps to understand, measure, and improve results. Some easy wins with the HubSpot tool:
These are but a few ways HubSpot Email Marketing can put time, effort, and ROI on your side. Check out the free HubSpot Academy email marketing certification course for a deeper dive into the particulars.
Learn more about: Why Go HubSpot
Getting dramatic ROI results is possible with help from HubSpot Email Marketing. Connectivity is the key, and these easy setup and send options give B2B email marketing an extra boost:
Using simple tools like the HubSpot Email Marketing tool is fundamental to B2B marketing and sales success, and an essential part of a complete inbound program. Get more tips to optimize your email marketing performance in our free cheat-sheet, 10 WAYS TO IMPROVE YOUR B2B EMAIL METRICS
1HubSpot, The Ultimate Guide to Email Marketing | HubSpot, Undated
2Emma, 18 Must-Know Email Stats for Marketers, Undated