Laura Sheptoski

Laura is Weidert’s Director of Operations, responsible for the systems the agency runs on: capacity planning, workflow design, quality control, and the measurement that shows whether any of it is working. Before Weidert she managed public relations for an industrial services company, and she keeps a hand in earned media strategy within client programs. Laura writes about marketing operations, process design for growing teams, and what changes operationally when a content program has to scale without losing accuracy.