The ChangeOver Podcast: A New Resource for B2B Sales Leaders & Manufacturing Marketers

Industrial marketers and salespeople alike are struggling to reverse drops in website traffic and falling lead engagement and conversion rates. You know your strategies need to change, but with limited time and resources, it’s tough to keep up with the endless stream of new tactics and trends.

That’s why we’ve launched The ChangeOver Podcast, specifically for B2B sales and marketing leaders in the industrial sector, like you. My goal as host is to cut through the noise and deliver practical advice and proven strategies you can apply immediately — backed by a brief yet thorough explanation of the “why” behind the shifts — all in about half an hour per episode.
Manufacturing marketers don’t have time to comb through piles of online content or decipher lengthy articles while juggling multiple roles and responsibilities, trying to meet stakeholder demands while also driving growth.

The ChangeOver Podcast is here to make things easier: each episode homes in on what’s working now and why, helping you quickly adapt your approach to boost lead quality and fuel your sales pipeline.

Learn more about The ChangeOver below, check out episode one now, then subscribe on Apple, YouTube, Spotify, Weidert.com, or your favorite podcast app.

Why The ChangeOver?

The ChangeOver reflects a mission-critical process in manufacturing: the need for quick, efficient changeovers to retool production lines for new products, materials, or processes — to minimize downtime and maximize productivity.

Successful changeovers require efficiency, agility, and a commitment to continuous improvement.

The marketing landscape is undergoing huge shifts, with once-reliable strategies now risking obsolescence. Businesses are facing an unprecedented rate of change; what worked a decade ago in inbound marketing and digital strategy doesn’t always apply today.

And maybe it’s ironic, but it’s the savvier marketers who’ve recognized their old playbooks aren’t cutting it anymore. They’ve been watching the dropping web traffic, dwindling marketing-qualified leads, and falling conversions for content offers. Website visitors aren’t giving up their contact information in exchange for knowledge they think they can get from a ChatGPT or Claude query.

In a world where new and expanding digital channels, easy access to generative AI, and data-driven decision-making are reshaping everything marketers do, The ChangeOver Podcast is here to help you draft a fresh roadmap to adapt and thrive.

Real Talk for Sales & Marketing Professionals at Industrial Companies

Weidert Group’s seasoned professionals and expert guests examine real-world scenarios, trends, and strategies that matter most to industrial sales and marketing professionals grappling with questions like:

• Does inbound marketing still work? The team explores the ongoing evolution of inbound marketing, and the strategies and tools it takes to succeed today.
• How should you approach paid and organic strategies today? With organic reach on social media dwindling and SEO becoming increasingly complex, the podcast  ways industrial companies can integrate paid and organic tactics to maximize visibility and impact.
• How is AI impacting marketing — for better and for worse? With AI disrupting everything from content creation to customer engagement, we’re exploring how marketers can adapt and leverage AI-driven tools to stay competitive — and what not to do with the tools.
• Is the website as important as it used to be? As digital touchpoints diversify, some marketers question the necessity of a traditional website. We examine the importance of a strong digital presence and how websites need to evolve to remain effective.
• What does the future of SEO look like? Once a dependable pillar of digital strategy, SEO is now facing unprecedented changes. The podcast digs into whether SEO still matters, and what industrial marketers should focus on moving forward.

Real Talk for Manufacturing Sales & Marketing Professionals

Whether you’re a sales leader who’s been given a marketing directive from leadership or you’re running a small team already drowning in digital marketing and sales support work, The ChangeOver Podcast is here to help. Here’s a sampling of what we’re bringing to the table:

• Quality leads, not just quantity. It’s time to admit the truth: more leads don’t always lead to more sales. We’re bringing in the experts to explain how to attract the right people, not just more people. Think of it as fishing with the right bait instead of just casting a wider net.
• AI without the BS. Artificial intelligence is here, and generative AI is changing the ways marketers work. From data analysis to content creation to personalization, we’ll break down the best ways we’re seeing AI in use — and how the content contest is changing.
• Video that delivers ROI. Distraction abounds and attention spans are short. We'll show you how to make videos that grab attention, hold interest, and deliver the right message in the right tone for your specific situation and audience.
• Knowledge and insights from our own experiments. Hear from people who've been in the trenches like you, tried stuff, failed, and lived to tell the tale. It's like a support group, but for sales and marketing nerds willing to stick out their necks and try new strategies.

Retool Your Marketing for Maximum Impact

Our marketing and sales experts are obsessed with staying on top of changing trends and technologies, but we’re equally obsessed with the nuts and bolts of manufacturing and supply chain dynamics. Why? Because that’s our clients’ world, and we’re here to help you thrive in it.

The market’s shifting faster than a practiced pit crew, and we’re forging new strategic paths and tweaking our own tactics, too. But instead of hoarding knowledge, we’re sharing what works, what doesn’t, and what’s coming down the pike.

Let’s Embrace Change Together

The ChangeOver Podcast isn’t just another marketing podcast; it’s your newest resource for navigating the complexity and rapid changes of today’s market landscape. Subscribe today and become part of a community dedicated to learning, adapting, and driving continued business growth.

Tune in, engage with us, and let’s shape the future of industrial marketing together. Visit our website to listen, subscribe, and share your thoughts on topics you’d want us to cover next. Because in an era of change, success comes to those who learn — and act — fast.