Weidert Group Expert to Reveal AI’s Hidden Impact on Sales Pipelines at Manufacturing First 2025
chelsea drusch of Weidert Group speaking to an audience of marketing and sales professionals

Weidert Group Expert to Reveal AI’s Hidden Impact on Sales Pipelines at Manufacturing First 2025

Appleton, WI — Chelsea Drusch, Director of Client Strategy at We...

How B2B Leaders Are Using AI, Data, and Authenticity to Stay Ahead

How B2B Leaders Are Using AI, Data, and Authenticity to Stay Ahead

Every year, the Experience Inbound conference gives us a pulse c...

Strategic Marketing Budget Allocation: Aligning Spend with Business Goals
Stacy Bouchard discusses marketing budgets and resource allocation on Weidert's podcast

Strategic Marketing Budget Allocation: Aligning Spend with Business Goals

Marketing budgets were once a line item on an expense sheet. The...

SMEs Over SEO: How to AI-Proof Your Content Strategy for 2025
podcasters talking about ai-proof content marketing strategy

SMEs Over SEO: How to AI-Proof Your Content Strategy for 2025

When we sat down to record our latest episode of The ChangeOver ...

B2B Brand Awareness 3.0: The New Playbook for Industrial Marketers
Kelly Wilhelme discusses brand awareness strategies for industrial marketers.

B2B Brand Awareness 3.0: The New Playbook for Industrial Marketers

If you're a marketer in 2024 (and I'm purposely not qualifying t...

The ChangeOver Podcast: A New Resource for B2B Sales Leaders & Manufacturing Marketers

The ChangeOver Podcast: A New Resource for B2B Sales Leaders & Manufacturing Marketers

Industrial marketers and salespeople alike are struggling to rev...

HubSpot Power-Up: Account-Based Marketing for Manufacturers
target accounts for ABM in HubSpot

HubSpot Power-Up: Account-Based Marketing for Manufacturers

You have a lot of unknown prospects that are probably a good fit...

Top 6 B2B Marketing Trends & Strategies for Complex Industries in 2024
marketing strategist holding a business meeting

Top 6 B2B Marketing Trends & Strategies for Complex Industries in 2024

When you prepped your 2024 B2B marketing plan, did it include a ...

Buyer Intent Data: What It Is, Why It’s Important & How to Use It
buyer intent data

Buyer Intent Data: What It Is, Why It’s Important & How to Use It

Two inbound marketing growth strategies that continue to gain mo...