APPLETON, WI, January 22, 2020 – Weidert Group, a full-service business-to-business inbound marketing agency and Platinum HubSpot partner announced that it has selected Director Isaiah Wells to lead and expand its in-house video capabilities and services. Wells, co-founder and president of Variant Productions and founder of IBEX Productions, is joining the Weidert Group team to spearhead their expansion of video capabilities and services. The growth and effectiveness of video as a marketing tool is well-documented and impressive. The vast majority of marketers using video — 88% — report that video gives them positive return on investment (ROI), according to the Wyzowl State of Video Marketing Survey.
Weidert Group president Greg Linnemanstons sees the move as essential to address the rapidly expanding need for compelling video content — the best vehicle for telling client stories. “Video is remarkably hot today because that’s how people want to learn about new technologies, best practices, and emerging strategies. Our clients look to us for leading-edge thinking on the best ways to attract new customers, and the most powerful today is video.”
Wells brings more than 15 years of experience creating video assets for a variety of industries, and has worked with clients including Pfizer, GE, and Briggs & Stratton.
Wells believes this strategic move on the part of Weidert Group will fuel growth for the agency. “There’s no stopping video — it’s remarkably powerful in its ability to attract attention and tell rich, meaningful stories. I’m thrilled to be a part of this team, and excited to show clients and prospects all the ways they can utilize video content to communicate with their internal and external audiences.”
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Platinum status as a top partner in 2015. HubSpot is the global leader in marketing automation software, with over 68,800 customers in more than 100 countries. Weidert Group provides all components of an effective inbound marketing and sales effort, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, insurance, and financial services.
Posted by Kelly Wilhelme
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.