In the world of Search Engine Optimization (SEO) there's plenty of grey area and misconceptions about what actually counts as legitimate SEO techniques, and those proven to work over time if you follow the rules.
Just like cowboys wearing white hats and black hats to differentiate the “good guys” from the “bad guys,” “white hat SEO” and “black hat SEO” denote good and bad SEO practices:
Understanding what’s what when it comes to SEO best practices is essential to maintain the integrity of your website, online rankings, and visibility.
Here are some of the top White Hat SEO tactics you can use to “play by the rules” to boost your website’s presence:
Being familiar with white hat SEO isn’t enough to keep you from inadvertently crossing into an SEO grey area or, worse, do something that violates search engine guidelines — black hat SEO territory.
Here are some of the top Black Hat SEO tactics to avoid when boosting your website’s visibility:
SEO can help or hinder your site success, depending on the hat that you choose to wear. White hat SEO is a powerhouse, delivering relevant content, clicks, higher visibility, more conversion opportunities, and other business builders. Black hat SEO, on the other hand, is fraught with peril — potential fines, site shutdowns, bounces, a dissatisfying user experience, and a loss of conversion opportunities. Be sure you’re educated about which tactics are white and black so you choose the right ones.
Learn more about how to improve your search rankings and maintain site integrity with the latest SEO best practices found in our SEO Survival Guide.
Topics: Search Engine Optimization