Jo leads Creative and Ops at Weidert, where she builds the systems that turn subject matter expertise into content at scale. She runs the agency’s SME interview and extraction workflows, its content operations, and the practical application of AI inside human-led production. Jo has a background in long-form research and interviewing, and works best on highly technical, often ambiguous subject matter. She writes about content strategy for industrial B2B, repurposing systems that build opportunity from original insights, and where AI improves a content program versus where it misses what matters to an audience.
