Chatbots are making quite a name for themselves in the B2B world. Recent data suggests that business leaders credit these Artificial Intelligence (AI)-driven team members with a whopping 67% increase in sales.1
While there’s no doubt that chatbots continue to gain popularity — the global conversational AI market is poised to grow to $13.9 billion by 20252 — the B2B sales magic appears to lie in how chatbots are primarily used in the process. Using virtual assistants and messaging apps to collect information and qualify leads, book product demos, and engage website visitors frees up human salespeople to focus on the end game: closing deals.
Sounds great in theory, right? Turns out application is even better. These awesome real-life chatbot examples pulled from the B2B world will compel you to pursue adding a chatbot to your website.
But, Before We Get To Chatbot Examples…
Don’t confuse chatbots with live chat. It’s easy to do because they serve similar functions in improving the customer experience.
However, the main and perhaps more important difference is that live chat depends on a live staff to field and respond to inquiries — usually during typical business hours. Chatbots, on the other hand, are programmed with a predetermined set of questions to prompt user interaction with a business website at any time of day.
As a result, using an AI chatbot for website communication tends to reduce friction, increase engagement, and smooth marketing-to-sales handoffs. For B2Bs, chatbots are instrumental in providing essential information for prospects and customers, such as:
Instructions for equipment features, specifications, troubleshooting, etc.
Reminders about upcoming maintenance events
Updates with regard to order status and delivery notifications
Flipping the perspective, chatbots also provide businesses with insights surrounding:
Site navigation enhancements
Conversion and nurturing opportunities
In terms of seamless engagement, many chatbot builders and free chatbot platforms make it easy to implement this powerful tool. Chatbots could well be your best bet for B2B success like these B2Bs found.
Kaysun Corporation, the preferred custom injection molder for OEMs in multiple complex industries, uses a chatbot to promote pillar pages to users who previously converted on related offers:
3. Food Manufacturer — Exclusive Content Chatbot
Alive & Kickin' Pizza Crust, the crust and dough supplier of choice for restaurants, food service, and manufacturers across the country, uses a chatbot to promote exclusive content to current customers. Use of the HubSpot CRM is crucial for this bot to work because it’s based on a smart list of customer users:
4. Whey Protein Manufacturer — Buyer Journey Chatbot
Grande Custom Ingredients Group, the go-to source for innovative dairy-based ingredients that solve formulation challenges for food and beverage manufacturers, uses a chatbot to provide users with additional information and next steps about specific product lines:
5. Modular Construction Manufacturer — Request a Quote Chatbot
Falcon Structures, a premier provider of modular container-based structures, uses a chatbot to guide qualified leads through low-friction next steps on the Request a Quote page, initiating the conversation as follows:
Depending on the user’s interactions, this bot can guide them to a page where they can even book a meeting on a sales rep’s calendar in just a couple clicks, drastically shortening the sales cycle.
You have choices in chatbots. Among the best is HubSpot Conversations — a free, easy-to-use chatbot builder that gives you the messaging tools and context to have personalized interactions with prospects and customers.
But, before you jump into a chatbot decision, take some time to figure out the best strategy to generate leads and provide an amazing user experience — this video tells all!
Chatbots are just one piece of the puzzle when it comes to effective marketing. Identify and prioritize the most impactful ways marketing, sales, and service can grow your business with the Inbound Flywheel Overview & Workbook. Click to get your copy now.
Posted by Amanda Retzki
Amanda Retzki is an Inbound Consultant at Weidert Group. Well-versed in digital marketing, Amanda assists in developing insightful, detailed and collaborative inbound marketing solutions for clients in a variety of industries.