Many think of the inbound methodology as a “marketing thing.” If that sounds like others in your company, it’s time for an organizational shift.
For your B2B company to truly experience inbound growth requires aligning all your teams and getting organizational buy-in of the inbound approach from more than just your marketing department.
But let’s face it; it can be difficult to capture the inbound methodology and communicate its potential to grow your business to others. That’s where HubSpot certifications come in.
HubSpot certifications are self-paced courses that are often paired with an exam or practical exercises on multiple topics relevant to a B2B organization’s growth strategy — everything from inbound basics to digital advertising, sales training, lead segmentation, web design, and more.
Certifications do more than educate your teams; they help create buy-in and are especially important to complex B2B companies that are making the shift from traditional to inbound marketing. They also:
Ready to get started? Here are our recommended HubSpot Academy certifications to start with for various teams in your organization, listed in order of priority.
There are many reasons to get your free inbound certification. In a nutshell, it’s the best way to provide your teams with a well-rounded understanding of the philosophy behind your inbound program. The inbound certification takes less than two hours to watch all the videos and includes four interactive quizzes. Your teams will learn about:
In addition to the foundational Inbound Marketing Certification Course, marketing teams should check out the following courses.
Receive an overview of the power of content marketing and practical tips for creating and repurposing your content to attract and engage humans and search engines alike. Twelve lessons and 11 quizzes will cover:
Like any major initiative, you need a solid foundation. This course provides the knowledge you need to see how all of HubSpot’s tools work together. Note that the resources, videos, and quizzes are free, but if you want an official certification for this course, you need to complete a few additional exercises and have a Pro or Enterprise HubSpot subscription. In general, you’ll learn about using HubSpot Marketing Hub to:
In under two hours, you’ll learn the basics of how to use the HubSpot CMS (content management system) to create and manage a high-performing website. In this course, you’ll learn:
Your team can master the fundamentals of email marketing with this course. We all know the challenge of standing out in a prospects’ inbox, and this course provides practical how-tos about:
Individual sales reps will receive actionable tips on identifying and connecting with new prospects with the inbound methodology as a guiding principle. It can serve as a great introduction to shifting their mindset from cold calling and outbound sales efforts. Learn about:
A foundational principle of inbound success is aligning sales and marketing to ensure they’re on the same page and working toward the same goals. This course helps your teams do that by:
Gaining a competitive advantage in today’s marketplace requires going beyond the sales funnel and reducing friction by embracing the sales flywheel. The frictionless sales course takes only about an hour and is ideal for sales leaders who want to:
One of the best ways to grow your business is by delighting the customers you already have, and that means developing an unrivaled approach to serving their needs. This certification helps customer service managers and agents:
While they won’t get you an official “certification,” there are separate tutorials in HubSpot Academy that will help customer service reps dig deeper into key service hub features:
If your marketing or IT team has its own web developer, they’ll appreciate learning about HubSpot’s CMS (content management system). The course contains lessons that will help them:
Today’s web developers need to approach web design with a growth-driven mindset rather than taking a one-and-done approach. Any web designer will benefit from the lessons learned, including:
Are you feeling overwhelmed? No worries, just take things one step at a time and don’t go it alone. Talk with your team and others within your organization to begin the inbound marketing conversation. An organizational shift won’t happen overnight, but HubSpot certifications can play a pivotal role in getting there and ensuring that the messaging remains consistent.
If you’re still at the stage where you’re struggling to align your sales and marketing teams, check out our helpful guide below. When everyone’s on the same page, you’ll begin to see a wonderful story unfold.
Topics: Inbound Marketing