If you’re like many marketers, you’ve probably questioned how valuable some certifications are to your career, your company, and your customers.
So, is the HubSpot software certification course worth it? Absolutely! But, before we dive into all the reasons to get HubSpot certified, let’s answer one important question:
Why HubSpot Academy vs. Other Inbound Certifications?
Even if you’re not a HubSpot user, the principles they offer are invaluable for any marketer who wants to leverage an inbound methodology.
Since 2009, HubSpot Academy’s marketing resource center has offered inbound certification to the broad public, and very few academic marketing programs rival the outstanding training they provide.
HubSpot has over 103,000 customers in more than 120 countries, and more than 305,000 inbound professionals have been trained through HubSpot Academy. This globally recognized certification takes you step-by-step through the training with helpful videos, interactive quizzes, practical exercises, study guides, and more.
What’s more, HubSpot evolves their high-quality training to align with changing buyer trends and search engine algorithms to help you remain competitive in today’s online landscape.
Did we mention it’s free?
Need more reasons to get HubSpot inbound certified? Here are our top 10:
Discover the fundamentals of inbound marketing
It takes less than two hours
Define your company’s buyer personas
Learn how marketing automation software works
Learn the lingo of online lead generation
Boost your marketing career prospects
Get buy-in from your company’s leaders
Understand the importance of metrics
Align sales and marketing
Integrate with other SEO tools
1. DISCOVER THE FUNDAMENTALS OF INBOUND MARKETING
By becoming inbound certified, you’ll understand the foundational strategies of inbound marketing: planning, modern SEO, content creation, email marketing, content distribution, social media, marketing analysis, and more.
Just as HubSpot’s training has evolved, so has its basic methodology. You may have heard of the inbound sales funnel, but HubSpot shifted to a flywheel methodology, which emphasizes the vital role your existing customers play in growing your business.
2. IT ONLY TAKES A COUPLE HOURS
HubSpot’s free inbound certification packs what seems like a week’s worth of knowledge and takeaways into a quick and easy-to-digest format. It will take less than two hours to complete the 6 lessons, 15 videos, and 4 interactive quizzes.
From there, you’ll take a final exam. A passing grade means you’ll receive an official inbound certificate to proudly display for all to see.
3. DEFINE (OR REFINE) YOUR COMPANY’S TARGETS
Surprisingly, many companies don’t have a full grasp of who their ideal customers are. Through inbound certification, you’ll learn how to identify your buyer personas — the representations of your ideal customers based on research and data. Without knowing who you’re trying to reach, you won’t know how to reach them.
Inbound marketing is primarily a digital framework, so it relies on technology as much as it does strategy. The inbound certification isn't just for HubSpot users, but it certainly describes how an all-in-one technology platform like HubSpot helps marketers, salespeople, and other stakeholder teams focus on the same growth goals.
5. LEARN THE LINGO OF ONLINE LEAD GENERATION
Like many industries, inbound marketing has its own unique language and its fair share of acronyms. Do you have enough MQLs that can convert into SQLs this month? Should you change the CTA or perform some A/B testing on your email campaign?
Inbound certification helps teach you the basic terminology, the underlying concepts, how to use them, and how every piece of the puzzle works together.
6. GAIN THE ATTENTION OF POTENTIAL EMPLOYERS
Achieving an inbound certification sends a message to your employer — or future employer — that you’re honing your skills to align with the latest marketing trends and techniques. It shows that you’re proactive and want to keep developing professionally. Here at Weidert Group, inbound certification is a prerequisite for any candidate we seriously consider to be a part of our team.
Speaking of your boss, the most convincing argument for inbound marketing is hard data. Perhaps the greatest asset that marketing automation software provides is its ability to measure results and inform decisions moving forward to generate faster ROI. Without leveraging analytics in your sales process, any inbound efforts will be dead in the water.
9. ALIGN SALES AND MARKETING
Some sales and marketing departments operate more as adversaries than teammates. The most successful organizations have everyone working together toward mutual success. When you can hand over qualified leads to sales and attribute direct inbound sales as a result of your content marketing efforts and lead generation, your sales department (and leadership) will be eager to keep the momentum going.
Maybe your sales team has its own CRM, or you’re already using some online tools to produce content or improve SEO. Thankfully, HubSpot’s software integrates with more than 500 digital marketing tools to maximize your efforts and build upon what you’ve already started.
If these 10 reasons aren’t enough to convince you to adopt HubSpot inbound marketing methodologies or take the time to get certified, browse through our own educational Step-by-Step Guide to Inbound Marketing by clicking the link below. It shares tips and tidbits that will get you excited about taking the next steps.
Posted by Tammy Borden Tammy Borden is a copywriter at Weidert Group. With a lengthy background in insurance marketing and nonprofits, Tammy has in-depth knowledge of digital content creation and writing for a variety of industries.