Inbound marketing is about attracting leads online by being as helpful and as relevant as possible. But your marketing will be fruitless if your sales team isn't ready to close those leads.
As explained in this eBook a service level agreement (SLA) aims to create trust and efficiency between Marketing and Sales to create greater revenue results.
This guided tour of an SLA is our comprehensive guide to preparing, building, and implementing marketing and sales alignment. In 35 pages, we'll guide you through how to:
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