A Hopeful Outlook: The 2025 State of Wisconsin Manufacturing Report
Ann Franz of Northeast Wisconsin Manufacturing Alliance

A Hopeful Outlook: The 2025 State of Wisconsin Manufacturing Report

Manufacturing has had its challenges in recent years. But things...

Repurpose Smarter: the B2B Marketer’s Guide to Microcontent in 2025 and Beyond
remixing your content concept

Repurpose Smarter: the B2B Marketer’s Guide to Microcontent in 2025 and Beyond

As we kick off 2025, B2B marketers are navigating what feels lik...

Beyond Generative AI: How AI Maximizes Manufacturing Operations
Caleb Waack of NEXT AI appearing on the Weidert podcast

Beyond Generative AI: How AI Maximizes Manufacturing Operations

We talk a lot about leveraging AI in B2B marketing, especially f...

SMEs Over SEO: How to AI-Proof Your Content Strategy for 2025
podcasters talking about ai-proof content marketing strategy

SMEs Over SEO: How to AI-Proof Your Content Strategy for 2025

When we sat down to record our latest episode of The ChangeOver ...

B2B Brand Awareness 3.0: The New Playbook for Industrial Marketers
Kelly Wilhelme discusses brand awareness strategies for industrial marketers.

B2B Brand Awareness 3.0: The New Playbook for Industrial Marketers

If you're a marketer in 2024 (and I'm purposely not qualifying t...

From Information Overload to 900% Lead Growth: A B2B Website Transformation
Eric Strebe from ESOP Partners discusses their website transformation on The ChangeOver podcast by Weidert

From Information Overload to 900% Lead Growth: A B2B Website Transformation

When ESOP Partners was ready for a new website, the initial ask ...

AI in Industrial Marketing & Content Creation: Real Talk from Two Years in the Trenches
Jo Phillip discusses generative AI on The ChangeOver podcast by Weidert

AI in Industrial Marketing & Content Creation: Real Talk from Two Years in the Trenches

Think back for a moment about the weeks and months after ChatGPT...

AI in Sales: Enhancing Human Intelligence, Not Replacing It

AI in Sales: Enhancing Human Intelligence, Not Replacing It

Let’s be honest—AI is on everyone’s mind these days. It’s in our...

INBOUND 2024: How AI, Search, and Human Connection are Reshaping Industrial Marketing

INBOUND 2024: How AI, Search, and Human Connection are Reshaping Industrial Marketing

Among marketers, B2Bs and industrials aren’t typically the earli...