How & Why to Monitor Keyword Rankings for Content Marketing Insights
monitor-keyword-rankings

How & Why to Monitor Keyword Rankings for Content Marketing Insights

As Google and other search engines continuously adjust ranking s...

11 Sales Pipeline Metrics That Every Business Should Track
sales-pipeline-metrics

11 Sales Pipeline Metrics That Every Business Should Track

How do you rate the sales performance of your B2B marketing effo...

5 Top HubSpot Contact Attribution Reports That Content Marketers Need to Know
digital marketer reviewing attribution reports on computer

5 Top HubSpot Contact Attribution Reports That Content Marketers Need to Know

Traditionally, it’s been fairly easy to identify which marketing...

7 HubSpot Revenue Attribution Reports Every Marketer Needs
hubspot-revenue-attribution-report

7 HubSpot Revenue Attribution Reports Every Marketer Needs

It’s a question that companies have struggled to answer since th...

The ABCs of SEO KPIs: What, How, and How Often

The ABCs of SEO KPIs: What, How, and How Often

The perfect SEO dashboard. It might take you hours to put it tog...

Why Databox is Ideal for Visualized Digital Marketing Metrics
Using Databox for visual marketing metrics dashboards

Why Databox is Ideal for Visualized Digital Marketing Metrics

You can’t improve what you don’t measure. If I didn’t know bette...

Turning Vanity Metrics Into Actionable Marketing Metrics
Vanity_Metrics.jpg

Turning Vanity Metrics Into Actionable Marketing Metrics

The data you can gather from inbound marketing campaigns is, in ...

Weidert Wednesday: How to use Customer Lifetime Value to Determine the Value of a Lead
CLV_Video

Weidert Wednesday: How to use Customer Lifetime Value to Determine the Value of a Lead

For most marketers, demonstrating ROI proves to be the most chal...