Tie your sales to your marketing efforts with closed-loop marketing. Having a critical understanding of the effectiveness of your strategy and tactics is a crucial part of this process. Closed-loop marketing is when your sales and marketing teams work together to converse about what happened to the leads they receive. If both teams know this, they will know what's working, and what's not.
Download our free guide to learn:
The mechanics of gaining buyers online
Why marketing automation is more essential for sales than you think
How to get marketing and sales teams more in sync
Why people call closed-loop marketing "the most sophisticated step in effective inbound marketing strategy"
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