Continental Properties, a national commercial real estate development company headquartered in Menomonee Falls, WI, recently launched a new website built with the help of Weidert Group.
Weidert Group designed and built the company’s website with the goal of attracting more relevant visitors and converting those visitors into contacts, and to present the company in a way that more accurately demonstrates its breadth of expertise and reputation as a national leader in apartment home, retail, and hospitality development. This also involved the development and introduction of a new logo to refresh the Continental brand.
Continental Properties’ marketing manager, Jean Jones, said the time had come to reconcile the company’s prominence and capabilities with its web presence. “Our old site didn’t accurately reflect all that we do and the expertise of our team. Besides, it wasn't optimized for users browsing the site on a mobile device. Now we have a fresh, vibrant site that not only tells our story better, but gives visitors a glimpse at the energy, values and depth of experience of our company,” she said. “We’re providing a great user experience for visitors, who can now explore all of our projects across the country, get a sense of the Continental culture, and understand how our business principles and philosophies guide our operations.”
In addition to sophisticated project search functionality, the site features navigation that allows different audiences – future team members, financial partners, residents, retailers, and municipal partners – to quickly find the information they need. The site is built on the HubSpot COS website platform, making the website viewable specifically for different size devices and tailoring the user’s experience.
You can visit Continental Properties' site at cproperties.com.