Greg Linnemanstons

Greg Linnemanstons

With 18+ years in senior management roles at Fortune 500® and medium-sized companies, and nearly 25 years at the helm of Weidert Group, Greg has deep marketing and sales experience with CPGs and manufacturing. He leads strategic initiatives with clients and is involved in developing integrated marketing and sales plans to help clients achieve growth. Greg holds an M.B.A. from Northwestern's Kellogg School of Management and a B.A. in Economics from Lawrence University.

Curiosity, Not Code: The Human Fundamentals That Drive Growth
Greg Linnemanstons and Kurt Hahlbeck discussing business growth fundamentals on The ChangeOver podcast

Curiosity, Not Code: The Human Fundamentals That Drive Growth

As AI pushes industries to move faster than ever, sustainable bu...

Email Marketing in 2025: The New Rules for B2Bs
Dave Charest of Constant Contact joins The ChangeOver Podcast by Weidert Group to talk email marketing

Email Marketing in 2025: The New Rules for B2Bs

Recently, I had the pleasure of catching up with Dave Charest, D...

AI Agents: Why Your Newest Sales & Marketing Teammates Aren’t Human
A laptop screen shows two men in a virtual meeting, both wearing headphones and smiling, with a coffee mug nearby on the table.

AI Agents: Why Your Newest Sales & Marketing Teammates Aren’t Human

AI agents aren’t some far-off idea anymore. They’re here, and th...

The New Search Frontier: How AI is Changing What You Need to Know About SEO
Kyle Jepson of HubSpot shares results of an AI vs SEO experiment on Weidert's podcast

The New Search Frontier: How AI is Changing What You Need to Know About SEO

How do I keep my website and content marketing relevant in the a...

How Brand Evangelism Can Fuel Industrial Growth, With HubSpot’s Kyle Jepson
Kyle Jepson, HubSpot brand evangelist, on the Weidert podcast

How Brand Evangelism Can Fuel Industrial Growth, With HubSpot’s Kyle Jepson

In the industrial sector, where high-value deals and long sales ...

A Hopeful Outlook: The 2025 State of Wisconsin Manufacturing Report
Ann Franz of Northeast Wisconsin Manufacturing Alliance

A Hopeful Outlook: The 2025 State of Wisconsin Manufacturing Report

Manufacturing has had its challenges in recent years. But things...

Beyond Generative AI: How AI Maximizes Manufacturing Operations
Caleb Waack of NEXT AI appearing on the Weidert podcast

Beyond Generative AI: How AI Maximizes Manufacturing Operations

We talk a lot about leveraging AI in B2B marketing, especially f...

AI Use Policies: A Strategic Necessity for Manufacturers
ai use policy training

AI Use Policies: A Strategic Necessity for Manufacturers

Artificial intelligence (AI) is remarkable. It’s always in a cyc...

The ChangeOver Podcast: A New Resource for B2B Sales Leaders & Manufacturing Marketers

The ChangeOver Podcast: A New Resource for B2B Sales Leaders & Manufacturing Marketers

Industrial marketers and salespeople alike are struggling to rev...