Greg Linnemanstons

Greg Linnemanstons

Greg has led Weidert Group for nearly 25 years, following 18 years in senior management roles at Fortune 500 and mid-market companies. He works with industrial manufacturers, distributors, and logistics companies at the point where marketing strategy, sales strategy, and ownership priorities meet — which is usually where growth problems originate. Greg writes about what senior revenue leaders get wrong when they treat stalled growth solely as a marketing problem. He holds an M.B.A. from Northwestern’s Kellogg School of Management and a B.A. in Economics from Lawrence University, and is an employee-owner.

Weidert Wednesday: Isn't Inbound Just Digital Marketing?
Is Inbound Marketing Digital Marketing?

Weidert Wednesday: Isn't Inbound Just Digital Marketing?

Inbound marketing is the most powerful lead gen methodology for ...

Weidert Wednesday: How to use Customer Lifetime Value to Determine the Value of a Lead
CLV_Video

Weidert Wednesday: How to use Customer Lifetime Value to Determine the Value of a Lead

For most marketers, demonstrating ROI proves to be the most chal...

Using Interviews to Create Target Personas and Fuel Content Strategy
Women_on_cellphone

Using Interviews to Create Target Personas and Fuel Content Strategy

Inbound marketers understand the importance of a well-constructe...

Weidert Wednesday: What is an Evergreen Content Asset?

Weidert Wednesday: What is an Evergreen Content Asset?

Every marketer wants to get the most value out of their efforts ...

Top 10 LinkedIn Etiquette Tips to Connect Like a Pro
LinkedIn Etiquette

Top 10 LinkedIn Etiquette Tips to Connect Like a Pro

If you're involved in business development or recruitment, you'r...